The notion goes that Content Marketing is big firms’ affair.
It’s based on the belief that small businesses simply don’t have a dedicated marketing arm, a research and innovation team to compete with the mega international brands.
Spoiler alert here, the size of your business has no bearing on the ability to produce and distribute content in the age of Internet.
For businesses just starting to find their feet, every customer and advocate counts.
Content Is The Way To Brand Identity
It’s no secret that from time to time established brands sway the buying decision of larger public.