Because competition is tough, business is getting harder to manage and grow, and knowing your customer means half the battle has been won.
Customer insights include what they like, how they react, how they shop, and how you should be interacting with them.
An increasing number of marketing managers state that their companies vie for better CX in order to do better than their competitors.
In turn, it lets you provide better answers and solutions to your customers’ queries and problems.
It also lets you personalize the experiences that you create for your customers, making them feel important and understood.
As for marketing, making use of business intelligence tools, you can achieve visibility into sales information and design your marketing strategy and campaigns based on it.