Its Pretty exciting thing to Think about the Building an app and it also seems exciting to jump on it and start coding so you can conquer the world.Well, no matter how exciting, do it a little slower.You need to be clear about these basic things before you developing your app.

You don’t want to create something that nobody wants to use, right.Therefore it requires some planning, validation and priority before you start coding.I know, as a startup you may not really have a roadmap for months (especially in the beginning), but you should have at least concrete features, priority list, mockups and user stories for the next milestone.Even if you have finally developed a previously undeveloped app, there is still no guarantee that the user will download the app, but you do not have to worry, there are some strategies you can apply, which will ensure that your app is successful.Read Full article Here

Great PR for startups is more about hustle than budget.

Brian Dema lays out exactly how to use data to get media attention with an approach he perfected at OnboardIQ, SurePayroll, and Zetta Venture Partners.

The average Internet user watches an astounding 186 videos a month, according to comScore Inc., a global digital market measurement service.

Video engages people in a way that photos and text alone can't.

For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity.

Thanks to affordable video cameras and easy-to-use software, video has become a tool that nearly any small business can use to enhance their marketing efforts on any channel.

Here are six tips for video production that can help you create informative clips that also reveal your business's "human" side:

Demonstrate your product or service: Don't just tell, show your customers how your business works.

Microsoft released an update of Windows 10 which is much more advanced and fast, it also fixes bugs and brings new features into the updated version.New Features of Windows 10 update1.

New Snip & Sketch tool for Screenshot3.

New & separate font size slider featureWhat is the new Dark Mode feature for Explorer?Microsoft updates the old white Explorer theme with the new Dark theme.

So, a few years back Microsoft updates its Windows 10 with the dark theme but it doesn’t add back mode into its File Explorer, it remains in white theme.

And choose your default app mode to ‘Dark’.Now, dark mode is activated and everything changes to dark theme including File Explorer menu, Refresh context menu.What is New Snip & Sketch tool for Screenshot?Microsoft updated its old Snipping Tools with the new Snip & Sketch screenshot tool.

Snip & Sketch tool introduces a new way of taking the screenshot in Window 10 although it lacks some essential features of previous Snipping tool.

Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard.

Andy Crestodina, founder of Orbit Media Studios, and I did some digging to figure out the easiest way to measure content returns.

Here's what we found: Measuring content ROI is really as simple as knowing your conversion rate.…

Did you know that Instagram allows you to make your account private at any time?

This will stop new users from being able to follow you until they send requests, which you can approve or deny.

Our guide will show you how to make your account private.

Please note: When you make your account private, your existing followers won’t be affected.

Note: These screenshots were captured in the Instagram application on iOS.

Step 1: Tap your profile picture in the bottom-right corner of the screen.

Consumers crave visual content more than ever before -- and their taste for video continues to increase.

And yet a study by Demand Metric found that less than 10 percent of companies surveyed were incorporating that highly actionable viewing data into their marketing automation or CRM systems.

Which is more memorable -- meeting someone in person or seeing his or her picture on Facebook?

Brands are always striving to reach that same level of trust; and building an emotional connection is the best way to grab attention and create authentic, lasting bonds.

Until everyone owns a virtual reality headset, video is going to be the only way to truly capture multiple layers of human emotion.

Consider two tools that airlines use to communicate safety information: Would you rather read a 2D print pamphlet in the seat back in front of you or watch a video with music involving actors and stunts?

What’s the most efficient way to learn as much info as quickly as you can?

That's what this post sets out to answer.

After all, learning stuff online is the new standard for learning.

And it’s not just “how to tie a tie” how-to videos, it’s also learning hard skills.

According to a recent report 59% of employed data scientists learned skills on their own or via a MOOC.

But how can we take better advantage of online learning?

Adding testimonials is probably one of the easiest ways to improve your website, and a good one can generate more selling power than some of the best sales copy out there.

Whether your customers are raving about what your product has done for them or about the great service you gave, they're telling your visitors first and foremost that they had a positive experience with your products and company.

Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works.

A good testimonial has the power to convince even your "tough sell" visitors that your product or service really made a difference in your customer's life--and can help them, too.

It's the first time in five months that anyone had really purchased anything."

If you sell primarily to seniors, for example, ask your customers if you can include their age along with the testimonial.

You know: The only way to convert trial users into paying customers is by helping them understand what your product can truly do for them.

It’s just... It’s SO much easier said than done, right?

In this post, you’ll learn exactly how to do this with one strategy - a user activation drip campaign.

Step-by-step guides are our bread and butter here at Lifehacker, and you seem to enjoy reading them as much as we enjoy writing them.

With that in mind, here is our always up-to-date guide to building a hackintosh that will walk you through purchasing compatible parts, building your machine, and installing macOS all on your own.

The biggest new change in iOS 10 is the Messages app, which is suddenly a lot more playful with the addition of animations, stickers, and more.

It s different looking and you might be a bit shocked to see the familiar Slide to Unlock is gone.

It s mostly painless in Windows 10, and it s easier than ever.

iOS 10 is arriving next Tuesday, but if you have the patience of a teenager, don t worry, it s possible to upgrade to iOS 10 right now.

Online consumers hate arriving at a website, only to be immediately bombarded by an in-your-face message intended to distract them into taking the action the website owner wants.

The pop-up message is almost never relevant, and the timing is so inappropriate that it can annoy visitors into leaving.

There's a pop-up which, if relevant and timed right, can be an effective and nonintrusive marketing tool: exit pop-ups.

Since they're displayed as visitors leave the site, exit pop-ups don't distract your potential customers from completing their mission: conducting research, placing an order or some other action.

You can create a pop-up to invite your website visitors to subscribe to your e-zine, download a special report, request a free quote or shop now to receive a discount.

These may encourage your site visitors to order before they go, or at least give you their names and e-mail addresses so you may communicate with them in the future.

How-to queries, as a whole, are a mix of science and art.

However, there are definitely best practices to follow to make sure you can rank consistently in the eyes of Google.

If your company has valuable information to help web visitors understand how to do something, use the following tips to rank high on Google and increase organic traffic to your site.

Use ordered lists, "Step" H2s and verbs - Google wants to highlight results without making the user even click on the article.

Make it easy for the reader (and Google) to scan your content for the quick steps using action items in H2 ordered lists.

Improve CTR with "in X time/steps" - by providing an ease or quickness factor to the title of your "how-to" guide, you'll set the user expectation that they can do whatever you're offering quickly and easily.

Google has come up with many online products that have a large customer base.

For this, they offer quick customer support that never fails to meet the customer demands.

If you are facing any kind of issues while using any of the products of Google then you are free to interact with the person at Google.

There are so many ways to connect with the person and all of them are believers in providing solutions in real-time.

Now, it is quite easy to connect and get the answer, though, many people keep searching for can i ring Google or not.

If you are looking for the same, then you can read further.

Not that you or I ever do it – plop down on the couch, put up our feet, click on the TV, and gorge ourselves on a full season of, oh, say, The Americans.

Netflix has mastered the art of prompting us – I mean, prompting people – to binge on its streaming content.

Nick Edouard, co-founder and president of LookBookHQ, suggests that we marketers make like Netflix and entice prospective customers with content they can binge on.

He means, stop sinking all your energy into getting people to click through to single (“dead-end”) content assets.

Instead, focus on keeping people engaged – hooked, even – after they click.

Typical marketing approach: Single-asset content offers

From the return of Duck Tales to Netflix’s hit wrestling look-back, GLOW, the 1980s are certainly on people’s minds these days, and ad agencies are no exception.

Earlier this week, we saw an Australian spot that imagined a feather-haired visitor from the ’80s getting hungry eyes for 2017’s streaming TV options.

And today we’ve got another fun retro campaign for streaming, this time from French provider Canal.

Agency BETC created a series of believably throwback ads for products that seemed like—and certainly were—marvels of innovation in their day.

Video rental stores, home VHS recorders, compact televisions and more are highlighted in the spots, which only transition at the last minute to highlight the contrast with today’s offerings of portable video on demand.

While it’s easy to mock the technology of yesteryear, these spots do a good job of respecting the ancestors of modern video by showing just how much convenience and flexibility they brought to daily life.