If you are in the marketing world, then you are well aware of Google Ads which is transforming the marketing world.
If you want to create a huge customer base for your business, use your Google account platform for maximum reach and conversions.How Google Ads work Google Ads works based on your goals.
Whether you want to increase calls to your business or want more visitors to your store, Google Ads works according to your criteria.
From brand awareness to reach more customers through their Gmail inbox, you can explore to reach your target audience seamlessly.Types of Ad campaigns in Google AdsGoogle Search Ads: These are text ads, that can be seen on Google search engine result pages and it appears either on the top above the organic search results or at the bottom of the page.Display ads:Â These ads are image-based that allows you to target people who are interested in your products but not looking for them in the first place.
Also, it helps to introduce your business to specific target audiences.Video Ads:Â Â Video ad targets potential customers on YouTube based on their watching.
It mainly focuses on demographic targeting to reach ideal audiences based on age, gender, and interests.
Social media marketing, a substantial part of marketing strategy has become the key element for the success of businesses.
Brand awareness:Â Social platforms are a great place to tell customers about your brand.
Your business will get an opportunity to connect with both existing and new customers.
By creating social media profiles for your business on these platforms, you will get to interact with a broad audience and have the opportunity to tell the story of your brand.
Each post shared on social platforms, “liked” and “shared” reaches out to a network of individuals creating brand awareness.Brand Loyalty: To earn the customer loyalty, social media engagements play a big part to leverage your business as it gives opportunity to join in conversations and engage with their customers.
A regular engagement with customers builds a bond of trust.
And eventually, it becomes the 24*7 salesman of the owner.
But due to the dynamic platform of marketing the digital trends sometimes make the website outdated.
To overcome such hindrances the following steps should be taken1) In order to make the content more appreciable, the use of white space is necessary as it will make the content more legible and will also enable the user to focus on the texts as well as the essentials surrounding it.
But that doesn’t mean that you have to put the content above the fold.2) To improve the homepage, you will have to work on optimizing the page speed.
With the increase in the use of digital platforms, people are accessing content all over the world on many platforms and they expect a fast result, and if they don’t get the desired results they usually bounce.
Because it is a leading cause of slow page speed.3) To improve the contact us page, you need to be responsive and mobile-friendly.
What is voice search optimization?A technology where users can search by saying search terms aloud.
Although built as a software application but can be built as a service.
Undoubtedly the next big thing in the SEO world, voice search history can be traced back to 1962 when IBM created a voice recognition device that could understand words and digits.
In the past couple of years, Google has given more impetus to voice search features like BERT update.
This latest algorithm update understands the complexity of human language through Natural Language Processing (NLP).
It tries to understand long-tail search terms and show relevant results in a fraction of seconds.How does voice search optimization work?When a user asks a question using the key phrase “Ok Google” or “Alexa”, the voice search device reads the answer.
 Email marketing is an important digital marketing category and if you are a smart marketer, and wish to grow your business then you should be looking for ideas and new ways to build relationships and grow revenue.
Here we will review different types of marketing emails and the advantages and disadvantages associated with them.Welcome Emails: Welcome emails are the best way to introduce your organization and are better qualified for open and click-through rates as they offer a personal touch.
These mails don’t pitch on sales but introduce your product and your organization in an impressive way.
These mails are result-driven mails and easy to build and track progress.Lead nurturing emails: The content of these emails is mostly based on the buyer’s persona and serves to inform customers about what’s happening within your organization.
Most often these are auto-generated to cut down on time and labor needs.
However, these mails are not as effective as dedicated mails for creating buzz and most often remain underreported.Sponsorship Emails:Â These emails are mainly to generate leads by reaching out to a different set of audiences that are not on your database and are one of the components of a paid media strategy.Transactional emails These mails are generated after a specific action is taken by your contact.
The advertising field has undergone a sea change in the way it functions.
2 decades ago, the world was much dependent on traditional marketing but as years went and the internet flourished, Digital advertising enormously prospered.
But when you see the impact of digital campaigns, you’ll see how digital advertising is raising to a great extent in advertising.
Kaizen Design Studio, one of the best advertising companies in Pune will definitely help you to carve out the perfect strategy for Digital advertising.
Digital advertising can work wonders if executed in a proper manner.
Digital advertising is not limited to a niche audience but to the entire population.
Digital Marketing has evolved a long way since the last few years.
A good digital marketing company can elevate your company to a higher level for sure.
But, before you choose digital marketing, you should understand the features and the specific category to which digital marketing will work effectively.
This article will get you through the different features of digital marketing and also, if you are planning to absorb digital marketing in your brand, first read this article and then decide on the factors.
Also, get to know the purpose and decide whether digital marketing or digital advertising is going to help.
It is used mainly for increasing competency.
If you are in the marketing world, then you are well aware of Google Ads which is transforming the marketing world.
If you want to create a huge customer base for your business, use your Google account platform for maximum reach and conversions.How Google Ads work Google Ads works based on your goals.
Whether you want to increase calls to your business or want more visitors to your store, Google Ads works according to your criteria.
From brand awareness to reach more customers through their Gmail inbox, you can explore to reach your target audience seamlessly.Types of Ad campaigns in Google AdsGoogle Search Ads: These are text ads, that can be seen on Google search engine result pages and it appears either on the top above the organic search results or at the bottom of the page.Display ads:Â These ads are image-based that allows you to target people who are interested in your products but not looking for them in the first place.
Also, it helps to introduce your business to specific target audiences.Video Ads:Â Â Video ad targets potential customers on YouTube based on their watching.
It mainly focuses on demographic targeting to reach ideal audiences based on age, gender, and interests.
Social media marketing, a substantial part of marketing strategy has become the key element for the success of businesses.
Brand awareness:Â Social platforms are a great place to tell customers about your brand.
Your business will get an opportunity to connect with both existing and new customers.
By creating social media profiles for your business on these platforms, you will get to interact with a broad audience and have the opportunity to tell the story of your brand.
Each post shared on social platforms, “liked” and “shared” reaches out to a network of individuals creating brand awareness.Brand Loyalty: To earn the customer loyalty, social media engagements play a big part to leverage your business as it gives opportunity to join in conversations and engage with their customers.
A regular engagement with customers builds a bond of trust.
In the present competitive market, a unique brand identity and a positive company image is critical for your business (irrespective of the sector) to achieve what you deserve.
Brand consultants shape the brand and emphasize its existence in the market.Here are the hurdles faced by businesses among the fierce competition:Noise around the identity AlternativesPoorly defined business imageUn-defined goals and valuesLack of connection with the customers/clients.Limited digital know-how.To overcome these hurdles and more businesses can look for the best brand strategy consulting in the market and rely on them for creating a desired market image.
However, there is something you should know before hiring a branding agency in Pune other cities.
Here are the solution branding agencies like Kaizen Design Studio will provide to the businesses:1.Proactive:Proactive rebranding is done for the businesses that are aiming for something in the future and wish to start creating ground for the same in advance.
Proactive measures help business to seize the opportunity and eliminate or reduce the potential threat in the way of success.2.Reactive:It is about changing the existing brand image of the company for something big happening in the near future.
Here the business sees the opportunity and then tries to change the brand accordingly.3.Create a mission statement:An experienced branding agency in Pune would come up with a great mission statement for your business as a part of the branding.
Before you decide on finding a reliable influencer marketing agency in Pune go through the following influencer marketing guide to get an idea.What is influencer marketing?Influencer marketing is a new type of marketing where a digital marketing reach in Pune or a branding agency in Pune would focus on using the popularity and reach of trending/popular or influencing leaders in the market to convey your brand’s message to the larger audience.
It means rather than reaching the audience directly, you as a digital marketing agency, would pay market influencers to get your message out in the public in an effective way.For better effectiveness and more reach, influencer marketing companies run social media marketing or content marketing campaigns simultaneously.
Those brands that are not part of this will soon start losing control over the brand.
Most of the digital consumers are fed up with online marketing messages.Influencer marketing is a solution to this ad fatigue and hence has to be considered by organizations and influencer marketing agency in Pune to achieve the following:Attract new customersIncrease in repeated purchasesMaintaining customer loyaltyTop Influencer marketing campaigns to follow: Conduct GiveawaysMarketers use many social media tactics and run multiple campaigns on social media.
Giveaways help in creating the expected brand awareness.
When visitors happen to purchase the service/product through the affiliate link, the partner will get paid or rewarded as per the terms of the agreement.
Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes.
Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money.
Following is the list:DOS – Explore the chosen libraryMany resources for stock footages are pain and lack of planning may exceed the budget of the whole project.
If you need help, there are stock forums where experienced users will help you.
Do contextual testThe way stock shots are matched is important in a great video.
A watermarked preview will enable to determine if everything fits well.
Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way.
How much money can be spent to achieve the goals expected from a corporate video?
The answers to these questions vary as there are many factors involved in the production of a corporate video.
Factors involved in the pre-production process are time and expertise involved in concept development, scriptwriting, and planning the shoot including locations, actors, and voice-overs.
If you are selling a high-end product, cheap and poor production video will hamper the brand.
There is no need to spend the money on high-end videos.The next question arises is, if the demand is for a high-end video that aligns with the brand identity but the budget is low.
Because it is not only about selling their dishes and showing how beautiful ambiance is.
It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to people’s lives instead of only serving food.
When restaurants choose to brand themselves through videos, branding agencies cannot only focus on one angle to make sure people would love the restaurant and want to go there on the first opportunity they get.
Following are the angles through which videos can be made and message can be conveyed:Cooking tutorials:Though the recipes and taste of food are what makes restaurant unique, sharing some of the recipes will not undermine the value of the restaurant.
So, it will give more exposure to the restaurant and increase the footfall.History:Conveying the history of the restaurants along with how founders struggled to build the restaurant that they once dreamed would help people in relating themselves to the restaurant owners and founders.
This will create a good bond with the entire brand.
In 2017, the use of lighter shades is the ongoing trend followed by aby expert graphic designer in Pune.VIDEOS WITH SOUNDIn order to make a website look lively, adding videos has become mandatory.
Consider the example of Dropbox.
Their homepage consists of simple but very stylish illustrations.USE OF MOVING IMAGESSudden or big movements can warn us of danger – it’s a result of human evolution.
With this concept kept at the back of our mind, websites are adding small features like moving images.
If brought into the market with proper results, VR is going to be the next big thing.
Gamification also helps users to learn new languages and provide information in space history.WHAT’S NOTSLOW LOADING WEBSITESIn the age of 3G, 4G and 5G Internets, if your website still takes time to load, then you might as well shut it down, because the user for sure is going to.
Texty and word heavy communication are now taking a backseat to creative designs.
Web design companies in Pune have now caught up in this trend, and are leading the front for creative designs.
The hallmark of a good design is that it imbibes what it wants to communicate.
Just a design that looks good won’t do.
It follows the principle of “Less is more”.
Very few colors are used, and the main design is the focal point.
You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas.
The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech.
This will help them in understanding your message and grasping your message in minimum time.
Include a call to action such as share and landing page link in the caption to get more visitors to the website.Post video in online communities:There are online communities and groups created on various social media platforms and websites.
There will be increased engagements.Pin your video to the top of social media feeds:Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of information about your company than scrolling through the feed.
Take maximum benefit of this free feature by social media platforms.
It helps in reaching more consumers without being physically present to give a demonstration.
There are numerous ways in which they can be used to maximize their impact and help the brand in creating awareness.
Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products.Email marketing:Entice your target audience to buy the product by including the explainer video in an email marketing campaign.
Moreover, paid campaigns on social media will give more visibility to these videos.Blog:Only textual information on blogs will be disinteresting and boring after some time.
Adding the video along with textual information will offer an edge to the information to be conveyed.
Moreover, it will help in raising the ranking in search engines.Sales pitches:Your sales team can utilize the explainer videos to a mass audience at the same time.
Including every piece of information can have a negative effect.
As the human mind has limits, grasping too much information can result in less recall value.
The best way to do this to determine the priorities and which points can be focused on to make the maximum impact.
Telling a story creatively will help in engaging them emotionally and making an unforgettable video.
There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.Misconception 2: There is no difference between written messaging & video messagingThere are professionals who are good at conveying the message through the textual format.
They believe saying what they want to convey through a 300-word text will have the same impact in a minute video.
In the present competitive market, a unique brand identity and a positive company image is critical for your business (irrespective of the sector) to achieve what you deserve.
Brand consultants shape the brand and emphasize its existence in the market.Here are the hurdles faced by businesses among the fierce competition:Noise around the identity AlternativesPoorly defined business imageUn-defined goals and valuesLack of connection with the customers/clients.Limited digital know-how.To overcome these hurdles and more businesses can look for the best brand strategy consulting in the market and rely on them for creating a desired market image.
However, there is something you should know before hiring a branding agency in Pune other cities.
Here are the solution branding agencies like Kaizen Design Studio will provide to the businesses:1.Proactive:Proactive rebranding is done for the businesses that are aiming for something in the future and wish to start creating ground for the same in advance.
Proactive measures help business to seize the opportunity and eliminate or reduce the potential threat in the way of success.2.Reactive:It is about changing the existing brand image of the company for something big happening in the near future.
Here the business sees the opportunity and then tries to change the brand accordingly.3.Create a mission statement:An experienced branding agency in Pune would come up with a great mission statement for your business as a part of the branding.
Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes.
Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money.
Following is the list:DOS – Explore the chosen libraryMany resources for stock footages are pain and lack of planning may exceed the budget of the whole project.
If you need help, there are stock forums where experienced users will help you.
Do contextual testThe way stock shots are matched is important in a great video.
A watermarked preview will enable to determine if everything fits well.
Because it is not only about selling their dishes and showing how beautiful ambiance is.
It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to people’s lives instead of only serving food.
When restaurants choose to brand themselves through videos, branding agencies cannot only focus on one angle to make sure people would love the restaurant and want to go there on the first opportunity they get.
Following are the angles through which videos can be made and message can be conveyed:Cooking tutorials:Though the recipes and taste of food are what makes restaurant unique, sharing some of the recipes will not undermine the value of the restaurant.
So, it will give more exposure to the restaurant and increase the footfall.History:Conveying the history of the restaurants along with how founders struggled to build the restaurant that they once dreamed would help people in relating themselves to the restaurant owners and founders.
This will create a good bond with the entire brand.
Texty and word heavy communication are now taking a backseat to creative designs.
Web design companies in Pune have now caught up in this trend, and are leading the front for creative designs.
The hallmark of a good design is that it imbibes what it wants to communicate.
Just a design that looks good won’t do.
It follows the principle of “Less is more”.
Very few colors are used, and the main design is the focal point.
It helps in reaching more consumers without being physically present to give a demonstration.
There are numerous ways in which they can be used to maximize their impact and help the brand in creating awareness.
Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products.Email marketing:Entice your target audience to buy the product by including the explainer video in an email marketing campaign.
Moreover, paid campaigns on social media will give more visibility to these videos.Blog:Only textual information on blogs will be disinteresting and boring after some time.
Adding the video along with textual information will offer an edge to the information to be conveyed.
Moreover, it will help in raising the ranking in search engines.Sales pitches:Your sales team can utilize the explainer videos to a mass audience at the same time.
Before you decide on finding a reliable influencer marketing agency in Pune go through the following influencer marketing guide to get an idea.What is influencer marketing?Influencer marketing is a new type of marketing where a digital marketing reach in Pune or a branding agency in Pune would focus on using the popularity and reach of trending/popular or influencing leaders in the market to convey your brand’s message to the larger audience.
It means rather than reaching the audience directly, you as a digital marketing agency, would pay market influencers to get your message out in the public in an effective way.For better effectiveness and more reach, influencer marketing companies run social media marketing or content marketing campaigns simultaneously.
Those brands that are not part of this will soon start losing control over the brand.
Most of the digital consumers are fed up with online marketing messages.Influencer marketing is a solution to this ad fatigue and hence has to be considered by organizations and influencer marketing agency in Pune to achieve the following:Attract new customersIncrease in repeated purchasesMaintaining customer loyaltyTop Influencer marketing campaigns to follow: Conduct GiveawaysMarketers use many social media tactics and run multiple campaigns on social media.
Giveaways help in creating the expected brand awareness.
When visitors happen to purchase the service/product through the affiliate link, the partner will get paid or rewarded as per the terms of the agreement.
Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way.
How much money can be spent to achieve the goals expected from a corporate video?
The answers to these questions vary as there are many factors involved in the production of a corporate video.
Factors involved in the pre-production process are time and expertise involved in concept development, scriptwriting, and planning the shoot including locations, actors, and voice-overs.
If you are selling a high-end product, cheap and poor production video will hamper the brand.
There is no need to spend the money on high-end videos.The next question arises is, if the demand is for a high-end video that aligns with the brand identity but the budget is low.
In 2017, the use of lighter shades is the ongoing trend followed by aby expert graphic designer in Pune.VIDEOS WITH SOUNDIn order to make a website look lively, adding videos has become mandatory.
Consider the example of Dropbox.
Their homepage consists of simple but very stylish illustrations.USE OF MOVING IMAGESSudden or big movements can warn us of danger – it’s a result of human evolution.
With this concept kept at the back of our mind, websites are adding small features like moving images.
If brought into the market with proper results, VR is going to be the next big thing.
Gamification also helps users to learn new languages and provide information in space history.WHAT’S NOTSLOW LOADING WEBSITESIn the age of 3G, 4G and 5G Internets, if your website still takes time to load, then you might as well shut it down, because the user for sure is going to.
You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas.
The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech.
This will help them in understanding your message and grasping your message in minimum time.
Include a call to action such as share and landing page link in the caption to get more visitors to the website.Post video in online communities:There are online communities and groups created on various social media platforms and websites.
There will be increased engagements.Pin your video to the top of social media feeds:Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of information about your company than scrolling through the feed.
Take maximum benefit of this free feature by social media platforms.
Including every piece of information can have a negative effect.
As the human mind has limits, grasping too much information can result in less recall value.
The best way to do this to determine the priorities and which points can be focused on to make the maximum impact.
Telling a story creatively will help in engaging them emotionally and making an unforgettable video.
There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.Misconception 2: There is no difference between written messaging & video messagingThere are professionals who are good at conveying the message through the textual format.
They believe saying what they want to convey through a 300-word text will have the same impact in a minute video.