Importance of marketing, or the importance of digital marketing because the digital world has left everyone shocked. In the past three years, digital marketing has overpassed traditional marketing in terms of opportunities and individuals who wish to plan their careers in it. Cost-EffectivenessCompared to traditional marketing, online marketing is more budget-friendly. You can identify the importance of digital marketing in the pandemic from the fact that small offline businesses are learning about it through online media. Better Customer InsightsOnline marketing like email marketing services, social media marketing, paid marketing services, etc.