In 2017, it famously poked fun at Apple for ditching the headphone jack when it released the iPhone 7.
Now Samsung's new phone, the Note 10, has also removed the headphone jack.
As for that 2017 commercial, it has quietly disappeared from some of Samsung's major YouTube channels.
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But now the South Korean firm is cloning one of the iPhone features it once mocked, and has quietly deleted records of the ads.
Read more: Samsung just announced 2 new Galaxy Note 10 smartphones, and one of them is smaller than the very first Galaxy Note from 2011