
Content creators have not been able to fully attain the credit they deserve for quite some.
It’s a harsh reality that, these artists do not get enough royalty for the content they create and roll out for public consumption through various distributors and agencies.
At the moment blockchain looks like the perfect solution.
By partnering with relevant companies, artists are looking to reiterate their creative independence, IP ownership and financial transparency.
At FICCI FRAMES 2019, Mini Gupta, Parter, Ernst and Young interviewed prominent personalities like Depinder Singh , India Head, Z-Pop, Prasanna Lohar, CIO, DCB Bank, Rajesh Chandiramani, senior vice president and head of enterprise business, APAC & British Telecom, Tech Mahindra and Deepak Lalan, director, Accenture.
They discussed how tokens and smart contracts over blockchain can be used to automate rights and revenue between creators and distributors.