Sign in

Reasons why Brands Prefer Working with Micro Influencers

Brand Holic
Reasons why Brands Prefer Working with Micro Influencers

In the realm of influencer marketing, micro influencers have managed to attract quite a lot of attention with their authenticity, which has made them the most preferred out of the millions of influencers that we see at present. Brands, small and large are hiring the best influencer marketing agency in India to promote their values; and are investing their money in micro influencers when they have the budget to reach out to influencers with a huge follower base. What is it that makes them so special? Worry not, as we are here with the answers that you need. 

But first, what is a micro influencer?

A micro influencer is the one with a dedicated follower base between 2000 and 50000 followers. These micro influencers target a particular niche and hold expertise n the same, which makes them different from the other categories of influencers. They are known for creating high-quality content and are original with their creation. Still not convinced? Here are some reasons why micro influencers are high in demand:

#1: Micro influencers are credible

Micro influencers are not like power influencers, they are regular people like us, and they share their personal experiences in the form of recommendations, reviews likes and dislikes. With their experiences, they gather a dedicated fan base and are experts in the domain that they target. These influencers are believable and more relatable.

#2: Micro influencers reflect authenticity

Micro influencers generate organic, high-quality, out of the box content for brands, which drives a good ROI for them. The reason is that they have a personal connection with the people who follow them, which helps them to build an engaged community as they grow.

#3: Micro influencers drive engagement    

Engagement is one of the most important metrics that influencer marketing relies on. Likes, shares, and comments play an important role when something is posted on a social media platform. Since micro influencers boast of an engaged follower base, the engagement generated is high and genuine. If the micro influencer is active, the brand that collaborates with him/her is in for a high engagement rate.

#4: Micro influencers are cost- effective

Micro influencers charge nowhere close to what macro and influencers and power influencers charge. Small brands with a low budget can rely greatly on these influencers to help them establish their online reach through organic content, and receive a good ROI post the campaign. So if you are looking for a cost-effective option, and want to get the work done without burning a hole in your pocket, then micro influencers are just what you need.


In addition to the aforementioned reasons, micro influencers do everything within and beyond their capacity when working with brands, and also exhibit flexibility while communicating and collaborating with the brands. They are true to their word and interact with the audiences on their own. They post unique content and do not entertain fake followers. So are you a brand who wants to collaborate with a micro influencer? Do not wait anymore and hire one right away! For professional assistance, contact an influencer marketing company in Delhi.

Brand Holic
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more