Sign in

Pros and Cons of Influencer Marketing

Brand Holic
Pros and Cons of Influencer Marketing

Many brands invest a lot of time and a vast amount of money into influencer marketing campaigns. The results show that influencer marketing is worth the effort. Most of the research proves that influencer marketing is one of the most sustainable methods to build brand awareness, increase conversions, or establish brand authority. 

Pros of Influencer Marketing

  • Influencer marketing creates twice as many sales as paid ads, and those customers have a high retention rate.
  • With influencer marketing, you can reach a solitary influencer and gain admittance to heaps of individuals in a split second.
  • Influencer marketing agencies in India believe that it can lessen the time it takes for a customer to get right down on your sales pipe since potential clients have effectively heard somebody they trust sing your gestures of recognition and its benefits.
  • Influencer marketing can shorten the time between beginning to make astonishing content and having it grasped by your target market, yet it doesn't exempt you from creating amazing content.
  • Influencer marketing can empower you to use an influencer's current status on those channels without setting up a similar dimension of trust and involvement yourself.
  • When an influencer endorses a particular brand or product, their followers immediately take notice of it. And when the brand or product is fairly new in the market, such endorsements go a long way to boost its credibility.

Cons of Influencer Marketing

  • Influencer marketing is a high touch technique that includes high contribution or involvement and from in any event one regular employee and one manager/official.
  • Influencer marketing campaign might do wonders to your business but it might also fail. In the meantime, your competitors could invest in a marketing channel that will yield more substantial results.
  • An influencer marketing campaign that serves its purpose takes time and effort to set up. 
  • Many brands have realized this the hard way. By collaborating with the wrong influencers, you run the risk of wasting your time, effort, and resources with little to no returns on your investment.
  • Measuring the consequences of an influencer marketing company says that its campaign for the most part, requires some extra instruments. Furthermore, you have to follow the impacts of a campaign; else you simply repeat a few exercises without knowing whether they work or not.
  • It’s not easy to find relevant influencers for your brand. It takes a lot of time and effort to zero in on the right ones, vets their influence, reaches out to them, and finally negotiates an agreement.
Brand Holic
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more