Businesses must ensure their website design and experience engages this new generation of consumers according to their preferences.
Consider these 4 ways to format your web design for Gen Z users:
As Gen Z reaches adulthood and enters the workforce, they’ll bring billions in purchasing power and influence to the digital economy.
Create a strong brand experience
Think More Like Amazon and YouTube, Less Like Facebook
According to a recent survey from Visual Objects, Generation Z prefers the experience of YouTube and Amazon over Facebook.
For a significant number of us, the desktop gadgets have turned into an auxiliary touchpoint. We perform the greater part of our quests on mobiles, associate with close and dear ones, and remain associated with various brands through our telephones. Regardless of whether we are at home, office or voyaging, cell phones stay with us as a crucial piece of our lives. In such a situation, it turns into the following clear stage for the vast majority of the organizations trying incredible organizations to plan and exercise a solid nearness through portable sites and applications.
It is not surprising that companies around the world, the size of Nike, CocaCola, Google, and Apple, worry so much about this aspect in their products and services.
In other words, good user experience can help generate more sales opportunities and close more businesses.
Now, have you ever visited confusing websites that did not communicate the value proposition or that made it difficult to find the necessary information and what you were looking for?
Well, then you’ve been in the presence of examples of a poorly crafted UI.
Keep that in your mind because now we will tell you that the UI directly affects the UX since if your site navigation is bad, it is quite difficult to provide a good experience.
It is capable of making this experience even more enjoyable if the designer manages to eliminate some stages in the process of using the product, which means fewer screens to interact.
While the popularity of mobile apps are continuing, it is the user experience which remains crucial for the success of apps. Ease of use, accessibility, loading speed, elements to push business conversion are some of the unmistakable elements of a successful app. There are multitude of apps that lack many of these elements just because of non-optimised UX. Let us introduce here 5 lethal UX design mistakes and their remedies.
If yes, you might have noticed that most of the UI elements in that app are located out of the reach of your thumb.
So, any app and website that is not easy to navigate with the thumb are basically not designed for thumbs.
The trend of bigger screen
After ignoring the popularity of bigger screens for many years, Apple finally left its conservative approach and succumbed to the growing trend of larger screen devices.
Already the bandwagon of large screen devices was stronger, and now as the industry leader, Apple decided to follow the trend.
The coinage of the term mobile thumb zone now became commonplace among designers.
Google various applications such as Google Drive, Google Maps and Gmail meet the standards of Material Design.
Other famous platforms Tumblr, Evernote, Telegram have also updated according to the flat design guidelines.
Card Layouts and Swipe Navigation
Card layouts is another great trend that can improve the UX by making it interactive, dynamic and engaging.
The main objective of this trend is to keep UI designers focus more functionality instead of visual effects.
The idea of card layouts is to combine all the important information displaying in special boxes that are outlined differently and provide an easy access to more information with a single tap.
