The idea of giveaway marketing has been widely and successfully used by many companies and for many years. The idea behind it is simple, people love getting something for nothing. When people get a free product from your company, they start forming a positive opinion about your business, which can lead to them spreading the word about your products, attracting new customers and ultimately increasing sales. Recent years, in particular, have seen a rise of social media giveaways as the most efficient way to host giveaways. With social media platforms being the most popular with millennials, it can be a good idea to try and focus your efforts towards them, especially if your products are primarily oriented around them in the first place. With that in mind, let’s take a look at four social media giveaway ideas for millennials that will help you get the most out of social media giveaways.
1. Tech accessories
When deciding what the item of your giveaways is going to be, there is one thing you can’t go wrong with, and that’s tech accessories. With 92% of millennials owning a smartphone, and pretty much being inseparable from them, anything related to them can be a great idea. Most notably, useful accessories such as power banks or phone cases have proven to be great ideas that are always welcome for that demographic. Other than that, tech surrounding music, such as Bluetooth speakers or headphones are also always highly appreciated.
2. Gift cards and coupons
Gift cards and coupons have been items that have always done very well for giveaways. This is because of the fact that they give the recipient a chance to use them to purchase something that they want, rather than get something you have predetermined, thus increasing the number of people interested in your giveaway.
When it comes to millennials, in general, they have a tendency to be drawn to new and trending things. Because of this, it can be worth looking into something like a reliable bitcoin gift card for giveaways, which can pique the interest of the more tech-savvy among them.
3. Photo contests
While deciding what items you are going to be giving away is important, it may be even more important to figure out what type of giveaway you are going to host. An idea that seems to be very intriguing is photo contests organized through social media.
They work by having users post a photo with a certain pose, place or item in order to have a chance of winning the ultimate prize of your giveaway. This idea can drive significant engagement with your brand, not only because it makes the giveaway more interesting by making people more involved with it, but it also increases the amount of user-generated content your company is getting and thus further increasing the value you are getting from the giveaway.
4. Your Products
The fact of the matter is that the best possible marketing you can ask for is the good experiences people have with your products. It will be a lot more beneficial for you to award someone your product and for them to start enjoying and appreciating it, than for them to get something else and soon, most likely, forget about your business. Millennials are first and foremost an experience generation, which makes them more likely to be interested in trying your product whatever they may be. On top of this, giving away your own products is a great way to not only draw new customers in but to reward old and loyal ones as well. And let’s not forget about another major upside of not having to buy other people’s products, thus saving money!
Conclusion
When it comes to hosting any social media giveaway, it’s important to remember that there is no perfect formula that works for everyone, especially when targeting a specific audience. The best thing you can do is to experiment with formats and prizes until you find something that yields the best results for you. With that being said, the positive effects of a well-organized and thought out giveaway will be a lot more beneficial and far-reaching than you can imagine, so don’t waste time, start planning now!
In today’s world, you just cannot do without including social media in your business process in one form or the other.
Right from creating brand awareness to increase your products following, social media platforms will be the go-to thing for you.
Thus, a concrete social media strategy that can be flexible according to the needs and wants will serve as a tonic for your organization.
Lead generation will be a by-product if you tend to include the steps mentioned above while designing your social media strategy.Read More: Top 7 tips that will help you to generate leads through social media
