
In fact, here are some important research findings from a few popular and highly reputable companies that are in stark contrast to such assumptions –
Gigaom.com – 60% of all video views on YouTube are from users who select non-English languages as the site’s display language.
All this conclusively proves one thing – there’s a gigantic population out there that has an unending thirst for good quality content and is insatiable, constantly growing, and is heavily non-English-speaking!
When you use subtitles, you effectively contextualize the content of your video and it’s way easier for your audience to understand and follow.
Says YouTube product manager Liat Kaver, “A major goal for the team has been improving the accuracy of automatic captions — something that is not easy to do for a platform of YouTube’s size and diversity of content.”
Another platform that has had a surge in video content is Facebook.