From the birth of social TVs like (Instagram TV) IGTV to the trending of epic disappearing stories on various social media platforms like Facebook, Instagram, and even Whatsapp, video marketing has been the hottest marketing trend for 2018 and the vogue seems to persist even more in 2019!
Just scrutinize all other marketing options - a blog, an infographic, storytelling via articles and social media updates, etc.
Videos have always been the most interactive and engaging form of content out there.
More than 180 million internet users watch video content online every month and the numbers keep on increasing continuously.
According to Cisco Reports, videos will contribute 80% of the global internet traffic by 2019.
Video Marketing has proved helpful in driving the purchasing decisions of the users.
Instagram is probably one of the most vital parts of the life of a number of businesses all over the globe.
If you are also running a business and you are on Instagram, it is obvious that you need ideal marketing strategies, so that you can remain ahead in this immensely competitive market.
There is a chance that you are creating the best possible Instagram contents but if it is not appealing to the target buyers, there is no point in creating a profile.
You have to spend time and understand your existing customers.
This will help you to understand your target audience and it will be easier for you to create content that is going to revolve around them.Ensure that you are talking with them and not at themMarketing on social media is no excuse to spam followers with sales materials.
The first thing is that it is going to make your brand make feel human and you are going to feel less corporate.
In less than two decades, this social network has attracted 2 billion users, which makes it the largest marketplace on the Interent.
Gaining recognition on the market can be hard and at times even painful process, so let's have a look at how you can use social networks to overcome these difficulties and conquer new markets with skillfully crafted promotional videos.
Scroll down and discover more facts and statistics in the Infographic created by Wondershare Filmora - the video editing software provider, that will help you grow your business faster.Social Media as an Advertising Tool All the latest statistics show that video content is by far the most popular type of content on the Internet today.
7 out of 10 people will view a brand in a more positive light after watching a video, and for that reason, distributing your promotional videos on social media can guarantee a better perception of your products by its potential buyers.Furthermore, online videos will enable your potential clients to gather all the information about the services your company is offering and as the statistics show 40% of shoppers will visit the online store after watching a video.
This more natural approach to advertising is probably better than aggressively distributed commercial messages we are used to seeing on TV.Best Social Media Platforms for Video Content PromotionThe different kinds of videos are best suited for different social networks, because the content of a video may be perfectly suited for one network, but quite poorly for another.
If you are thinking about using Facebook for video content promotion, then videos of panel discussions, events will be a perfect choice, while using this social network for short videos that only contain partial information about your company may not be as effective.Facebook is an excellent option for brands that want to reach new audiences through live or viral videos, but the posts on this social network have a limited lifespan, which reduces the prospects of attracting new customers with the same video content over an extended period of time.
But only a few of them managed to succeed.
Masks, stickers, and other effects cannot be added.Normal This is the original format of publications in the stories - here you can take a photo or video, and also add them from the device's memory (swipe up).
The option to turn off the sound playback for video is available.BoomerangIt is a looping video that plays several times.
The Verge called Superzoom "the best creative tool on Instagram since the Boomerangs.
If the video or photo looks excellent on its own, then publish as it is.Remember that unlike the publications in the main Instagram feed, in the stories, you cannot adjust the filter intensity and edit pictures and videos.TextThere is a size adjustment on the left of the screen.
You can choose the color of the text and set the background.
