The emergence of Facebook in 2004 has changed the landscape of online business forever. In less than two decades, this social network has attracted 2 billion users, which makes it the largest marketplace on the Interent. Even though it is by far the biggest community on the Internet today, it isn't the only place where you can share and advertize promotional videos.
The video content rules the social media, and for that reason, Social Video Marketing is rapidly becoming the most efficient way of promoting your brand and its services. Gaining recognition on the market can be hard and at times even painful process, so let's have a look at how you can use social networks to overcome these difficulties and conquer new markets with skillfully crafted promotional videos.
Scroll down and discover more facts and statistics in the Infographic created by Wondershare Filmora - the video editing software provider, that will help you grow your business faster.
Social Media as an Advertising Tool
All the latest statistics show that video content is by far the most popular type of content on the Internet today. YouTube gets over 30 million visitors per day, while nearly 5 billion videos are watched on that same platform each day, which only proves that social media has become much more effective advertising tool than television.
Featuring ads, product videos, personalized videos or even tutorials on some of the most popular social networks may be a key to your company's success. 7 out of 10 people will view a brand in a more positive light after watching a video, and for that reason, distributing your promotional videos on social media can guarantee a better perception of your products by its potential buyers.
Furthermore, online videos will enable your potential clients to gather all the information about the services your company is offering and as the statistics show 40% of shoppers will visit the online store after watching a video. This more natural approach to advertising is probably better than aggressively distributed commercial messages we are used to seeing on TV.
Best Social Media Platforms for Video Content Promotion
The different kinds of videos are best suited for different social networks, because the content of a video may be perfectly suited for one network, but quite poorly for another. If you are thinking about using Facebook for video content promotion, then videos of panel discussions, events will be a perfect choice, while using this social network for short videos that only contain partial information about your company may not be as effective.
Facebook is an excellent option for brands that want to reach new audiences through live or viral videos, but the posts on this social network have a limited lifespan, which reduces the prospects of attracting new customers with the same video content over an extended period of time. YouTube, on the other hand, is an excellent tool for brands that want to upload videos that will be available to the community of their subscribers over the years, but those companies that don't dedicate enough time to grow their community of YouTube subscribers will find that competition on this platform is fierce.
Companies that want to approach younger audiences will certainly benefit from posting their videos on Instagram, but the large fan base on Instagram doesn't necessarily mean that your company's website will receive the same kind of attention.
How Long Should Your Social Media Marketing Videos Be?
Each type of social marketing video has its perfect length, and platforms such Facebook or YouTube are a better fit for longer videos, while Instagram or Snapchat are a much more reliable option for short video content.
Facebook has a 20 minute limit for all video uploads, which makes it a perfect tool promotion through live videos, reviews, and interviews. Even though Facebook enables its users to upload videos that don't last just a few minutes, YouTube is a much better platform for businesses that want to upload content with longer duration, since the maximum length of a video on this platform is 11 hours.
Instagram limits all video content to just sixty seconds, while the longest duration of a video on Snapchat is ten seconds, which makes these two social networks a perfect choice for simple promotional videos that briefly summarize the benefits of the products you are offering.
Scroll down and discover more facts and statistics in our Infographic that will help you grow your business faster.
Being a social media marketer, you have to evaluate your 2018 marketing plan and carefully determine what elements should be added in your social media strategy for 2019.
An effective and workable social media strategy is dependent on a myriad of factors, including your business goals, audience, latest digital marketing trends and more.
These factors significantly contribute to making a plan of action that helps you achieve your business goals.
In order to create a strong and results-oriented social media strategy and stay ahead of the curve in 2019, here are some actionable steps that you should take to make sure your small business is generating maximum engagement and driving more leads.
Today’s consumers are over smart, they prefer to engage with brands that immediately respond to their comments, calls, and emails.
By humanizing your brand on social media and interacting with your followers, you can drive maximum brand engagement.
Animated videos have become a very crucial and powerful tool for product promotion through various mediums such as digital, print, or other tech devices such as TV sets or radio.
The basic power of advertising through animation videos lies in the fact that these videos are based on the storyline which is well defined and revolves around the product.
Bright and crisp story of your product can be told in a matter of a few minutes in a very engaging and impressive tone via animated videos.This fantastic marketing resource can bring in a great boost in sales or client age.
Many benefits cannot be ignored or underestimated that can be derived from the usage animation videos for promotion of product or services of any business house in irrespective of their operational scale, big or small.Stated below are a few benefits of animation for your product such as:-1.
It can reach massesBeing user-friendly and comprehensible can be viewed by every genre of people, young or old.
People choose to watch videos( read here short videos) in comparison to the text or long videos which would be calling upon mental stress.
