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How to Rank Your Website Through SEO

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Sonam Mehta
How to Rank Your Website Through SEO

Every modern business needs to rank highly on Google to stay competitive.

 

When other companies create web pages that outrank yours, they will get business that should have gone to You.

 

Even if you know nothing about SEO yourself, there are many ways to improve your search results.

 

These include,

- Hiring an SEO expert or SEO freelancer

- Publishing relevant, helpful, authoritative information on your blog

- Learning about SEO and optimizing your existing web pages and more.

 

Let's dive into the details of each of these.

  1. Hire an SEO Freelancer or SEO Expert

You're probably an expert in your own business field, but not necessarily search engines. When you hire an external SEO freelancer or expert, you'll get to work with someone who has helped countless websites rank higher on Google. Higher standings mean more traffic and more business.

 

What will an SEO freelancer or expert do? The first step will be to establish your goals. There's short-term and long-term SEO. If you are capitalizing onetime-sensitive sales moment, such as Father's Day mugs on Father's Day, you need eyes on your product immediately. In that case, an SEO freelancer would probably recommend the use of PPC ads. You have seen PPC ads even if you didn't know what they were called. These ads appear on Facebook, web pages, and at the top of Google results pages. When someone clicks on them, a portion of a set budget transfers from the advertiser to the host platform. It's a highly efficient way to use your digital marketing budget. Knowledgable people can drill into data to help you find your customers, and optimize your campaigns. For long-term strategies, SEO freelancers and experts can help you build out content to increase and retain a high ranking in Google that will be sustained over time.

 

  1. Write Relevant Information and Publish it on Your Blog

You can write information yourself, or let an SEO freelancer manage content creation for you You should simply write to answer common questions about what you do. If you're a tow company, maybe you could write a blog that gives people instructions about the best way to handle an accident. If you're a brick laying company, you could write an article comparing and contrasting brick sizes and types. The point is to create authoritative, relevant content that will show off what you know, and demonstrate that you're someone who knows his or her business inside and out.

 

  1. Optimize your Existing Web Page

This is an important strategy because transferring an old page's momentum to a new one is tricky. Google needs time to index, asses and rank new pages. However, you can tweak an existing page to make it rank higher This can be done by adding content, adjusting image names, updating code, simplifying elements, or updating link strategies. If you don't know how to optimize your existing web page, an SEO freelancer or SEO expert can assist you.

 

Finally, SEO is a multi-layered strategy that requires constant updating. While you may not have time to pay attention to updates, a full-time SEO expert or SEO freelancer will.

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Sonam Mehta
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