12 opportunities to start online business

12 opportunities to start online business

1) DIRECTLY FROM THE PRODUCER

It is a model that allows to offer better price when saving intermediaries and that is working very well with quality offers. The classic example of all this is the natural products that are emerging, such as the webs of oranges and other fruits. But there are many that have a great journey. It can be direct oil from the producer, tomatoes or a combination of fruits. It is a category that we all buy and on a recurring basis. It is going to develop a lot; with very specialized sites and with new models.

The hook is in accessing the best quality products from each area of ??the country. They are always very fresh products, almost freshly picked from the tree or freshly caught, at a price somewhat lower than what they would ask us for the same quality in a gourmet shop; but certainly not the cheapest in the market. To succeed, we must be very effective and fast in the delivery times: maximum 24 hours if we talk about the national market.

2) UNIPRODUCT SHOPS

Among the direct opportunities of the field, concepts of a single product that seek hyperspecialization in something concrete and very exclusive triumph because of the difficulty of cultivating it in other places, such as Guindilla de Ibarra; but there is also room for more elaborate things, such as frozen fish, quality preserves or British cookies.

3) THE CREARTE  ONLINE SUPERMARKET

It is one of the pending subjects in the diet for the great investment that requires to mount a trade of this type and because there are already recognized brands outside the Internet that can offer that same service. In other words, to find opportunities here, there is no other option but to do it better. The proof that it is an appealing segment is in the launches of supermarkets, which is what has become the benchmark in this segment.

One way to find opportunities in such competitive markets is to use a site with commercial intelligence, which makes the user proposals and recommendations proactively, based on products visited during navigation, marked as favorites, added to the basket on other occasions or purchased. by users who seem to have similar interests to ours. The Amazon model, applied to other segments.

4) PERSONALIZED FOODS

If we talk about looking for differentiated offers, a good way to catch the public is to offer personalized items , a general trend in fashion and other segments, and that food is little used. Good examples were the websites of the Famous Cookies cookies or Chocomize chocolate bars, which allow its users to create a product based on their tastes.

5) PRODUCTOS MADE 

Although it may seem otherwise, there are still good opportunities in the export of Spanish products to markets outside.

In the online world, entry barriers go down a lot. And it's easier to export products here than to bring them from abroad. The United States, for example, is a huge market with a lot of potential. Although the natural destination for our products is Europe. The American market is more difficult, with more restrictions, but there are opportunities. The fundamental thing is that everything is packaged.

If we think about Europe, things are much easier due to the proximity and the desire of the European Commission to eliminate barriers in electronic commerce and create a digital single market. And, again, to find opportunities you have to think about select products and high quality.

The strategy is that they are items that are not easily found in physical stores , except local and some gourmet.

6) DRUGSTORE, PERFUMERY AND COSMETICS

There are opportunities in the segment of daily consumer products, with business models capable of offering a wide range of items.

It is a little developed business model in our country, perhaps because it weighs much competition for price that can make the large distributor brands . The good news is that the other leg of the business (the segment of perfumery and personal hygiene) competes very well with the distribution brands, which barely get a share of 20%. You can even find opportunities in high-end perfumery and cosmetics, a fairly mature market with more competition.

How? Looking for models that allow you to save on your structure, to adjust the price, and offering a user experience that offline stores can not give.

Internet allows me to organize myself logistically and have a distribution to reach the final customer with the best price. The opportunity is that it is a very convenient purchase system. If you are able to offer good service, customer service and professional advice, you are offering much more value than a physical trade.

7) FASHION AND ACCESSORIES

It is a segment of great growth. Consumer confidence and the habit of buying online fashion is increasing thanks to the positive experiences they have in consolidated companies. In fashion there are many opportunities, because it is a market where the value proposition is infinite. Some people want personalization, others look for price, other distinction, or tendency ...

The best thing is that fashion and accessories has already become the third category of Internet shopping , only behind travel and leisure and electronics products, but with the advantage that right now it is at its best.

8) NEW BUSINESS CONCEPTS

It is a good way to offer new proposals. You can bring models from outside, clone them or adapt them to your possibilities.

Important factors to make this adaptation is to have an attractive site that transmits the personality of your proposal and manages to connect with your target. And, of course, when dealing with an online business, the user experience that they offer is vital: to show the products in a very attractive way, to personalize them, etc.

9) AUTHOR'S DESIGNS

It is the trend that takes the golden palm in the new online fashion stores. Logical, since it responds to two needs : the client allows you to easily know a different offer to the one that you find in the shops of the big brands and the designer, the possibility of accessing customers without huge costs. Here the key is that it is an attractive product.

10) RADICAL AND FUN CHILDREN'S FASHION

There is always room for proposals that break molds. In children's fashion, for example, the proposals of the brands differ very little. So create shops with very different messages , such as fashion rocker for babies, fun fashion inspired by comic or science fiction characters. etc.

11) EXCLUSIVE AND LUXURY PRODUCTS

The luxury is a market that in Spain is estimated at more than 5,000 million euros. In the world market, we talk about figures around 200,000 million euros; but the online segment is still very limited here. Therefore, everything is to be done.

How to find opportunities in a market dominated by very powerful international brands? there are three ways : "One is in the potential markets. The new firms that know how to reach young consumers in China will achieve leadership over traditional ones. The second opportunity comes from the application of technology to the luxury business. These products have to be sold in a different way to the rest. There are platforms that present articles in the manner of a magazine, or that show on video the collections that appear on the catwalk and allow them to be purchased before they reach the stores. The third is the ecolux. Many entrepreneurial businesses are being created here.

12) HEALTH

This is another market that has not developed as in other countries, partly due to legal restrictions, but also because there are still barriers to breaking down the consumption habits of Spaniards when purchasing certain products online.

The opportunity is in the segments that have a health component, but that are not listed as medicines. And in creating quality content, with experts who answer questions and doubts from users. This is the case of Tu-farmacia.com. Also, looking for specific niches around health issues, such as those that have to do with pregnancy and new mothers. https://ecomeasystart.com/