AI and Automation in Marketing: The Role for Knowledge Management

Sojourn Solutions, a world-class marketing operations consultancy specializing in marketing automation solutions, is partnering with Rainmaker, which delivers transformative Salesforce-based solutions, to help its clients drive improved customer and employee experiences that deliver measurable business results.Emily Bennett, Managing Partner at Sojourn Solutions, explains the synergies: “Our partnership with Rainmaker offers clients a more comprehensive package of tools and services to drive improved customer engagement throughout the customer lifecycle.

This partnership allows Sojourn Solutions to cover the entire customer experience by extending our consultative approach, one our clients know so well, to the Salesforce platform through Rainmaker.”John Rago, President of Rainmaker Associates, explains the synergies: “This new partnership creates real value for our customers.

The CRM excellence that Rainmaker provides and the marketing strategy and execution excellence that Sojourn offers are very different competencies, but combining both generates massive value, enabling customer-centricity across business organizations.”Partnering to Deliver Seamless Customer EngagementIt’s no secret that traditional CRM systems have been maturing into complex systems of engagement that manage the relationships with customers at all points of the engagement lifecycle at scale.

CRM and marketing automation platforms have been converging, and the new partnership between Sojourn and Rainmaker reflects that convergence.

Today’s customers expect a seamless experience across channels, and every customer touch point matters in creating those experiences.

Managing your online marketing can be challenging, particularly when you’re trying to run a small business.

Luckily, there are many free marketing automation platforms out there that will help you stay on top of your digital marketing strategy with minimal effort.

It helps you grow your web traffic and make effective conversions while providing valuable analytics.

LEADSIUS Leadsius is an open source marketing automation software designed to give businesses of all sizes the means to put together effective marketing campaigns.

It allows you to design and manage email campaigns, as well as manage social media advertising, design landing pages, and keep track of customer behavior for better results.

DRIP Drip is an excellent tool for businesses looking to scale their marketing campaigns over time.

Enable smarter, efficient claims processing with Wipro's cognitive platforms and Pega to enhance customer experience, improve settlement time for claims through AI, analytics, IoT

Marketing platforms refers to software that enables marketers to manage their businesses, contacts and leads from a central location.

The data from the various channels and reports can help marketers determine which of these methods are working and which need re-treading.

These platforms also allow the entrepreneur to quickly identify opportunities and look for new products to promote.CRM provides information about leads and activity for marketers to manage, while the content marketing platforms enable marketers to create content through blogs, video, podcast, Vines, and social media.

Some of these mistakes include not adding enough value, promoting the wrong type of product, duplicate content or the promotion of products in an inappropriate manner.Marketing platforms are great because they are a one-place solution for businesses to connect and manage their data.

The analytics offered by the platform will help you understand how your team members are driving traffic to your site.There are some marketers who are using twitter to their advantage but many fail at this effort because there is no analytical aspect to using the platform.

The CRM provided by marketing platforms provides an analytical report on the clicks on your links to see which keywords are creating the most sales.

More than a paperless office or business mailroom, automation serves as a secure information carrier.

Traditional mailroom solutions (digital mailrooms) are much more advanced to meet the needs of business communication.

The input scanned from different sources are organized and routed to the personal inbox.

Thus, automated mailrooms complete secure document management and processing according to the business needs.Mailrooms are automated to get a cost-efficient workflow business environment.

It’s simple to integrate the automated mailroom back-end processes to customer management, document management, or database for accelerated business processing.Mailroom Automation vs PlanningCritical business decisions are mainly based on complete and timely information.

They are then scanned and delivered within seconds using automated mailroom solutions.