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How eCommerce Store Can Withstand Shopping Cart Abandonment?

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How eCommerce Store Can Withstand Shopping Cart Abandonment?

Shopping cart abandonment is the biggest nightmare for every eCommerce store whose rates are showing no sign to fall down.

By the definition, the cart abandonment rate is:

Cart abandoned rate = Total number of transactions / Total transactions initiated

When the value of divisor will decrease and the value of dividend will increase, certainly the cart abandonment will be reduced.

Here’s the quick overview of the causes that leads to cart abandonment which needs to be optimized:

The customer value transparency, but when the unexpectedly high shipping charges and taxes appear in the grand total during the final payment process, it becomes a source of frustration and they leave the cart without purchasing.

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