
He starts making a business and marketing plan, even hires a developer.
Somewhere down the line, Joe starts reading up on all the internet marketing gurus, gets super-confused with everything out there and loses direction – along with the money he paid the developer.
Nearly half the number of businesses started in 2019 will shut down shop by the end of the year.
It all comes down to consistent branding and content creation.
Even if you have deep pockets and strong investors to back-up your endeavour, without consistent virtual contact, your customers will forget about you.
If you do it right, consistent branding will help you convey a unique message while keeping your content interesting.


Your brand represents everything about your business.
It acts as the perception that the audiences have for your products and services.
Building a reliable brand is not as simple as just choosing a design agency and throwing money at them.
However, there are common branding pitfalls to avoid when creating a strong business identity and being aware of these mistakes can help ensures your startup avoids them in the future.
Branding without focusing on the experience
Having a strong brand will not only create a positive perception about your product but will also create a positive customers’ experience with your product and service.

The success of your business depends largely on the strength of your brand’s content marketing strategy.
If your organisation does not have a content marketing strategy, then it’s time to start implementing one in order to yield fruitful results.
Top Content Marketing Strategies To Develop Your Brand
Given below are most actionable steps to strengthen your brand’s content marketing strategy and increase return on investment (ROI).
Consider Your Overall Business Strategy
For any business to function properly, whether it is a small or large business, planning is always required.


Scheduling Instagram posts can help businesses and brands maintain a regular posting presence, which in turn can help gain and maintain their follower base.
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On social media, having a steady presence is vital to being relevant, gaining and maintaining followers.
Scheduling your posts ahead of time can be a really helpful way to keep up with posting regularly.
Before diving in, you should know that Buffer isn't a free product — rates start at $15 per month, and that covers up to 100 scheduled posts each month.
That said, if you're new to Buffer, you'll have the option to sign up for a free seven or 14-day trial, depending on the plan you choose to try out.

So let’s get them started by being crystal clear about the two most common misconceptions related to the word branding:
1- Branding is just not about a particular logo:
A logo Professional logo design surely comes under a big part of any brand, but it is just be called as a tip of the iceberg.
