Are you someone who has been sending out emails to your clients but all in vein? Have you never gotten any response on your email? Do you think your emails just end up in the delete folder? Then you must be doing something wrong with your email marketing campaign and here is how you can fix it.
Some digital marketers have stopped consider email marketing as one of the effective ways of reaching out to customers but nonetheless, email marketing is still one of the most effective ways you can spread the world about your brand.
Recently, email marketing In Dubai is gaining a lot of boost because small business owners have realized that emails are still a professional way of reaching out to potential clients, customers and investors.
If you think you need to up your game when it comes to email marketing, here are a few things that you can do to boost your game.
- You need a subscriber list
You think you have a long list of email addresses under your possession and that is enough? We urge you to think again.
Never stop looking for newer email addresses and always be eager to grow your audience. In order to do that, you must put up a subscriber form on your website that your customers can fill out. this will help you grow your subscribers list with those people who happen to be interested in your brand/business.
- Start conversations
If you want results through your email marketing campaigns, you need to encourage dialogue. Do not end your emails with “you cannot reply to this conversation” tag.
Instead, encourage feedback and response. Let your customers start a conversation and reply to their queries. It will have a good effect on your customer support and your customers will also develop a sense of trust towards your brand.
- Personalize your message
Make sure to indulge in personalization. Readers love getting emails that are personalized and contain a certain element of the brand in it. It enhances the effects of your email that it will have on your customers. Instead of going for copy/pasted salutations, introduce something new, something that will convey your brand values.
- Make sure to keep your emails out of spam folders
If you want your emails to see light of the day, make sure to do everything to keep them out of spam folders. Firstly, you need to ensure that your customers have opted into receiving emails from your brand. Do not use all capital letters, hyperbolic phrases and too many exclamation marks. You never know which element in your email may get spammed so get yourself familiar with how the spamming algorithm works.
- Add a crispy subject line
Your subject line matters more than you think. Remember when elders used to say, first impression is the last impression. Most of the emails do not get opened if they do not intrigue the receiver through their subject lines.
Make your subject line crispier so that it pushes the receiver to open your email. It should create curiosity and should be relevant to receiver’s interests.
- Include call to action
This is by far the most important thing to add in your email. Call-to-action are responsible for generating immediate feedback. Digital users do not like spending time copying a link from one location and pasting into the other. make sure your emails contain call-to-action so that your receiver can immediately visit your website to review your offer.
Email marketing is complex but if you press the right buttons, you can achieve leaps and bounds with it. Keep these tips in perspective and you will be able to create the most effective email marketing campaign.
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