A Beginner's Guide to Understanding UX Design

The digital transformation initiatives have been affecting the business executives across various industries.

A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants.

The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes.

A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025.

During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.User Involvement in Early Phases of Digital TransformationThe very first step in starting the digital transformations is defining which applications are to be built.

Also, one should consider the potential customers for the developed application.

The UX-design area is very dynamic.

Especially when you consider that new directions of design and improved capabilities have appeared.

Jason Gerard Clab is quite categorical in its assessments.

From the category of the unspoken rule, they will become a direct example of how to do not need to.

They will be as follows:

The concept of material design, which offers a giant of Google area, has been consolidating its positions for several years.

It is certain that the year 2018 will bring new challenges and opportunities for the UI design industry.

In the current age of machine learning, VR or VUI (Voice User Interface), and AR, we can expect the following trends to become more popular in 2018 and beyond.

A few of these trends are already in practice as the designers have started putting their efforts in making the user experience more lifelike and personalized since the year 2016. Pokémon Go is an epitome of such efforts.

All these trends indicate the fact that the lifeless experience will no longer prevail as the user passes through the paradigm shift from seeing to experiencing things.

Let us go through these top seven UI design trends:

After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.

It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.

Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.

According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.

Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:

When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.

You have figured out your business branding strategy, your financial model and target market and how you are going to market that product all over cyberspace.

And you do have options here:

Door Number One: Lots of friends will tell you how they know of entrepreneurs who have created their own websites and apps and had them up and running in half a day – complete with menus, page links, text/content, images, and even a shopping cart.

But when you begin to ask the deeper questions, like is it responsive for iPhone and Android access, and what tools are best to use, they become strangely silent.

It’s not just a question of time – it’s about getting the product that will work, that is appealing, and that will give your customers the best experience ever when they visit, consider what you offer, and hopefully make some purchasing/upgrade decisions.

And don’t forget that when you look for individual UX designers for hire, you have to make sure that they can further collaborate with the developers you’ll hire to code your product.

The content on this type of website is designed to convince the recipient to perform the desired action: leaving their contact details, making a purchase, using the offer, or sharing information about the website with other Internet users.Company website a total must-haveTo strongly mark your presence on the internet, and thus also on the market, the company website is coming with help.

Focusing on the above elements, one should not forget about the usability aspect, i.e.

Providing your potential customer with the freedom to navigate the site, keep him longer and significantly influence his purchasing decisions.Your online business cardThe business card website is a concise presentation of your brand's offer along with contact details on the Internet.The basis of this type of website is a simple layout of content, without additional functionality.

Gateway to the world of various information - internet portalThat is a very extensive website, which can be a wide company page containing a lot of information or an internet complex grouping many websites.

The websites are usually used by large brands that bring together one company, other brands that share the same goal.Buy and sell - online eCommerce storeIn addition to being one of the forms of e-commerce, it's a place on the web where you can sell your products or serviceThe online store is most often part of the B2C relationship between the company and the final customer.

Thanks to the company blog, you have the opportunity to build relationships with recipients, which results in strengthening the bond between you and the recipient of your page.

If yes, you might have noticed that most of the UI elements in that app are located out of the reach of your thumb.

So, any app and website that is not easy to navigate with the thumb are basically not designed for thumbs.

The trend of bigger screen

After ignoring the popularity of bigger screens for many years, Apple finally left its conservative approach and succumbed to the growing trend of larger screen devices.

Already the bandwagon of large screen devices was stronger, and now as the industry leader, Apple decided to follow the trend.

The coinage of the term mobile thumb zone now became commonplace among designers.

While the popularity of mobile apps are continuing, it is the user experience which remains crucial for the success of apps. Ease of use, accessibility, loading speed, elements to push business conversion are some of the unmistakable elements of a successful app. There are multitude of apps that lack many of these elements just because of non-optimised UX. Let us introduce here 5 lethal UX design mistakes and their remedies.

For a significant number of us, the desktop gadgets have turned into an auxiliary touchpoint. We perform the greater part of our quests on mobiles, associate with close and dear ones, and remain associated with various brands through our telephones. Regardless of whether we are at home, office or voyaging, cell phones stay with us as a crucial piece of our lives. In such a situation, it turns into the following clear stage for the vast majority of the organizations trying incredible organizations to plan and exercise a solid nearness through portable sites and applications.