They are found in social media feeds or also as recommended content on a website.
Unlike banner ads or display ads, native ads don’t look like ads in the traditional sense.
"In-Feed” Ads- Ads that are displayed on social media sites such as Facebook or Twitter.Search and Promoted listings- Ad listings that are shown on the Top of Google Search pageContent Recommendations-Recommended articles that are presented just below the article you read.Promoted Listings- It is ads that are placed on those web pages that are not content-based, such as sites with e-commerce, promoted listings are displayed identically, to match with products or services offered on the site.In-Ad (IAB standard)- An In-Ad is an IAB standard that is often placed outside the feedCustom/Can’t be contained- This is for the ads that do not come under any of the above content categories.
Native ads can have one or more of the following features:Small icon- In case you click on it, it shows that content block is a paid adThe word “Sponsored” is mentioned or a sponsorship credit.
The buyer knows that they are seeing a type of advertising; however, native ads still have a change in purchase behavior.
Programmatic native advertising makes sure that businesses and brands make their ads exclusive in ROI by using the auction of native advertisements with RTB (Real-Time Bidding).Programmatic Native in a Nutshell:Native advertisements are created out of many metadata parts, such as content URL, headline, thumbnail image, description text, and more.