With the outside movements being full of risks and difficulties, work-from-home and easily accessible e-learning solutions are indicating a massive shift towards online platforms.
Time has never been more ideal for professionals across various fields to educate themselves in digital marketing – the latest buzzword in the corporate world.Digital Marketing ScopeBelow we have listed some bottom-line data points related to this digital shift among customers:More availability of affordable 4G internet, higher smartphone infiltration, and increasing customer disposable income should push the Indian eCommerce market towards becoming a $200 billion industry by the year 2026 or maybe even before.90 out of 100 consumers have shifted their buying habits and switched to online platforms.Almost 50% of consumers have started purchasing items online that they used to buy at brick-and-mortar stores earlier.The majority of customers are bothered about visiting the physical stores due to the fear of getting infected amid this pandemic.Moreover, customers are expected to continue with online shopping for the most part even after this pandemic ends, especially in grocery and personal care categories.The majority of internet users in Southeastern Asia and China have been keeping away from public places rigidly.Since brands are now striving to understand the existing consumer data to drive traffic to websites and online channels using retail customer relationship management software and marketing automation tools, digitization will become the main priority across all sectors.Personalized online engagement will become a prime differentiator to sell essential items in categories like personal care & wellness, grocery, medicine, etc.Digital Marketing RelevanceThe demand for digital marketing courses offered by numerous online learning platforms has evidently skyrocketed.
More and more companies are increasingly counting on digital marketing solutions to drive online traffic, identify new customers, improve audience engagement, build communities, branding and building stories around their brands, and so on.Even companies that had only a few online channels for customer engagement before this pandemic hit are now progressively shifting towards SEO, social media marketing, content marketing, influencer-driven online campaigns, among others.Also, digital marketing methods are more cost-effective and feasible for businesses in the current scenario while producing relatively higher return on investment (ROI) as compared to traditional marketing techniques.
Brands are picking digital campaigns that allow them to monitor their ad spends and compare metrics and returns, including total leads generated, ad viewership, analytics, CTR, and bounce rates, among others.
Being a digital marketing expert means progressing briskly in a fast-paced environment.
The ideal way to establish a career in this field is by joining an online course and then either taking an internship or executing some projects.Here are some of the preferred specializations:Ecommerce Marketing – In the near future, online selling and buying are going to be the new normal, and candidates can easily find jobs for positions, including marketers, strategists, and analysts in this sector.Content Marketing – Digital marketing managers will put more stress on content encompassing blog posts, videos, social media posts, PPC ads, etc.