logo
logo
Sign in

The Use Of Virtual Reality(VR) And Augmented Reality(AR) By Ad Film Makers

avatar
ravi tiwari
The Use Of Virtual Reality(VR) And Augmented Reality(AR) By Ad Film Makers

For its latest ad campaign, Pepsi Max used augmented reality to turn a bus shelter's wall into a fake window that appeared to show flying saucers, an attacking robot, and a loose tiger. Other big players that have experimented with AR include Nivea, Starbucks and Volkswagen. It's possible to make such illusions in Ad Film Making with the help of new technologies.
The competitive world of advertising has significantly shown advertisers, diminishing returns and drop in Return on investment (ROI). This resulted in finding new ways of making productive ads and new techniques in digital marketing.

 

Read More

collect
0
avatar
ravi tiwari
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more