Phase2, a digital experience agency, announced the strategic hiring of Emily White as Vice President, Marketing, Martech News.
White joins the organization as Phase2 broadens its marketing practice which added four new members this year. The hire of White, in addition to the growing team, signals the organization’s plans to expand its presence in key markets as it finalizes marketing, and brand strategies for 2020.
“We are enthusiastic about the opportunities the new year will bring as we work to cultivate all the skills our team possesses,” said Jeff Walpole, CEO, Phase2. “Emily is a proven leader, and I am confident she will build upon the talents our team offers as individuals, and as a collective. Marketing is a key element in reaching our audiences, and showcasing who we are as an organization. Emily’s passion and insight for communications best practices, marketing, and team development will enhance our clients’ confidence in us to provide a complete digital experience.”
White brings more than 15 years of experience in brand marketing specializing in brand development, market research, integrated creative campaigns, public relations, and strategic services. She previously led the sales and marketing team at Basalt in product branding and marketing efforts, business development, and customer relationships. Over the span of her career, White has worked in communications leadership positions across multiple industries including non-profit, hospitality, public relations, and creative services at leading organizations such as Creative Media Development, Edelman, and Enjoy Life Foods.
YOTTAA, Inc., the leading Cloud platform for accelerating eCommerce, today announced it has won a Best in Biz Award in the Most Innovative Enterprise Product of the Year category Martech News.
The Best in Biz Awards are the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America.Since 2011, Best in Biz Award winners have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands.
With more than 700 entries, the 9th annual 2019 program attracted a record number of impressive public and private companies.
Winners in the Best in Biz Awards are determined based on scoring from independent judging panels assembled from some of the most respected publications in North America, including AdWeek, Associated Press, Barron’s, Consumer Affairs, eWeek, Investment Advisor Magazine, USA Today, and Wired.“It seems to get harder each year to select the best of the best in Best in Biz Awards,” said Mark Huffman, Consumer Affairs, returning to judge Best in Biz Awards for the sixth year.
“As a consumer reporter, it is particularly gratifying to me to see so many businesses, such as YOTTAA, striving to enhance the customer experience.”YOTTAA won a Best in Biz Award for its eCommerce Acceleration Platform, a SaaS platform which helps online retailers and brands create faster websites that increase conversion rates and improve shopper experience.
The latest release of the platform, announced earlier this year, leverages YOTTAA’s in-depth data on eCommerce technologies collected over hundreds of millions of page views to create faster, more secure, and more profitable online experiences for the company’s eCommerce customers.
