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Whatfix Identifies Digital Adoption Solutions (DAS) as Key to CRM Adoption, Increased Sales Productivity, and Total Cost Savings

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Whatfix Identifies Digital Adoption Solutions (DAS) as Key to CRM Adoption, Increased Sales Productivity, and Total Cost Savings

Whatfix, the leader in Digital Adoption Solutions (“DAS”), today revealed new data based on a survey of 500 US-based enterprises, that evaluated the current state of adoption of CRM systems Martech News. The survey found that 70 percent of enterprises believe that implementing a Digital Adoption Platform is the key to increased sales productivity and successful CRM adoption. On average, an enterprise reported a median savings of $8.66 millionfor digital adoption of their CRM system Martech.

Enterprises are increasingly investing in various enterprise applications as part of their digital transformation initiative, with SalesTech tools amongst them. While CRM systems such as Microsoft Dynamics, Salesforce, HubSpot, Oracle, SAP, and more are the most prevalent or deployed, enterprises are challenged with user adoption of these tools due to the complexity of constant customizations and updates that are rolled out for particular business environments. As such, these constant changes impact the employee experience and their adoption of CRM systems – preventing enterprises as a whole from a successful digital adoption while simultaneously affecting their bottom line.

Whatfix’s study found that more than half of enterprise sales representatives love their CRM system and use it often, but they face numerous barriers to fully adopting these tools such as lack of training and time-consuming data entry. As more companies move to the cloud with their CRM systems, using a DAS provides employees seamless onboarding, as well as ongoing learning and development throughout their entire workflow.

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