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A marketing budget outlines the amount of money that a business intends to spend on marketing-related projects over the year.
It can be difficult to create marketing budgets and so we have listed a few ways in which you can spend that amount.Test new versions of call-to-actionA call to action invites customers to take the desired action on your brand.
Creating a good call to action will lead to higher engagements, and therefore, you should consider investing in new CTA versions.Find SEO keyword opportunitiesIf you have been investing a good amount of dollars on generating content and optimizing pages to rank keywords, you better be sure this is a worthy investment that will create traffic on your site.Do a social media engagement analysisSocial media engagement is more than just about accumulating followers across social platforms.
It is clear that businesses that focus on social media engagement, will benefit from better marketing reach and a higher rate of investment.
You also enjoy a higher brand awareness that makes it easier for you to attract more customers.Try ad retargeting to boost performanceMost of the time, visitors leave without buying or converting but when you retarget the advertisement, it helps you to win back those visitors and turn them into customers.
You can spend on personalized retargeting activities in which you can tailor ads according to the behavior and preferences of your target audiences.Experiment with social media advertisingSocial media advertising is a great option for beginners as it will help you build an initial audience.


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