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4 Trends changing the business of online food ordering apps

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Aida Vroman
4 Trends changing the business of online food ordering apps

The business of online food ordering apps is going through a paradigm shift due to an increase in the use of smartphone and availability of high-internet speed. The huge market potential has resulted in an increase in the number of online food ordering and delivery apps each having its own USP (Unique Selling Proposition). Such online platforms functions as a marketplace that assist customers to browse nearby food courts, restaurants that deliver food, compare prices of food items, access their menu and place an order using easy to use and simple UI (User Interface).

Currently, the market value of online food ordering and delivery apps is $90 billion at a global level and is expected to increase by 9.8% in 2026. Here are some key trends that the business owners and customers of online food delivery and ordering apps must be aware of:

Trending and innovative delivery channels: According to the recent survey, it has been identified that 55% of the adults in the US prefer to use an easy online food ordering system. The main reason behind the use of such platforms is that it provides different channels for placing more orders from their customers. Users are able to place an order online by tweeting through the restaurant's social media accounts, by using virtual assistants, smart-watches, cars, and TVs (TVtakeaways app).

Crypto-food orders: Blockchain technology has been found to be appealing in the online food ordering as well as delivery services. As a result of this, a new phenomenon called Crypto-food order has been introduced that involve takeaway or food ordering using cryptocurrencies.

Millennials are Active users: The most active users of the online food ordering mobile apps are millennials as compared to other generation as they spend a high percentage of their earnings on prepared and restaurant food. Moreover, according to the recent Generational Report of Technomic, out of 5 instances, there were 3 instances in which millennials either visit restaurants/food courts for takeaway or place orders on food ordering and delivery apps. In this way, millennials all over the world are changing tends of online food ordering business.

Modern delivery options: The success of the online food ordering, as well as delivery business, depends on the food delivery options. Therefore, business owners that provide online food ordering and delivery services are required to optimize the delivery process both in terms of cost-effectiveness and speed. Currently, the market for online food ordering and delivery services is acquiring success due to different and modern delivery options such as delivery by robots, and drones. With the arrival of Machine Learning and Artificial Intelligence, various companies are using moving pavement droids for delivering food to their customers. 

All the developments, as well as innovations, lead to an increase in customer expectations. Therefore, it is important for online food ordering apps to stay on top of the emerging business trends and employ ways for enhancing customer satisfaction and acquiring unrelenting revenue generation model.

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