The Weblog Writer Freelance

recently, a compañero self-abríthis interesting discuss on LinkedIn: 

I say this from experience, because
I equivoqué not once but multiple timesat the beginning of my career when selecting a brand for my business, what I costó time, money and péloss of occasions. Hereón will summarize my experiences with the topic of the 
branding , and afterés of I expose the four options báphysical that you have to choose your brand, business or personal, así as links to generators
onlineof names of businesses and other resources.

Cómo select a brand personal or professional for your business freelance: ¿it is best to use your name, key words or a mark invented?

History of my attempts to create a personal brand

My web númere 1: a company brand with a wrong niche

even Though you have lost the imágenes, with this capture that I saved from the Wayback Machine I podéis to make a idea of cómo was my first página web. Quite a long time and effort for nothing. I salvé by the fact that in this élittle yetíworked in a company and it was an experiment without consequences. It único that I did well was to choose a domain that explained what hacía. 

My web númere 2: a personal brand… that you do not know anyone

it is Not that I had much idea about website positioning in search engines on that élittle, but I soon realized that my clients of potential service were not looking for «roger garcia» on the Internet, but were looking for a «writer freelance»…

My web número 3: a weblog to position a personal brand

Así nació in
The Weblog Writer Freelance, which like to seeás was somewhat different to now:

With this third attempt of creating a brand, acerté full: soon empecé to receive visits, comments and messages from people interested in my activity. They were not all clients of the service, as I thought, but alsoén habíother self-employed and people who wanted toían start earning money by writing. Ahí understaí finally cuál debíbe my brand strategy.

My web número 4: a company brand and a personal brand

my página de services
creé a web rudimentary but effective:

And my blog
I was improving little by little, the diseño (¿os acordáis?):

This is the strategy of 
branding which I have maintained up to the moment, as it is natural to update the estética of the weblog and the web services, and has worked for me as well. I took about años, overshoot, but in the end I've learned cómo to create a company brand and personal gear.

As a podéis see, my current página web and the blog have evolved a lot in comparison with start:

But más important is that now I have clear cuál is my personal brand strategy and professional. ¿y tú, you have it clear? Continuing reading to learn the different possibilities.

The 4 options for creating a company brand and personal

hereón summarize the benefits and disadvantages of each of these options 
branding.

a) Create a brand with your personal name

it Is as simple as
register a página web with your name and surname. This is the approach we have chosen the mostíto the editors and copywriters with a reputation as Javipastor.com, Rosamorel.com or Evasanagustin.com. 

A mí I don't functionó with Rogergarcia.com but if your goal is to position yourself with a personal brand, it is a good optionón to transmit surroundía to service customers or users of your services. Además is más fácil that the Internet domain esté available, although if you have a name and a common surname may result más complicated.

B) Create a brand with key words

If you want to see a generator of business names to find ideas,.

C) Create a brand by combining your name with keywords

it seems to Me a good way to combine the advantages of the two options and, más is essential, will facilitateá much find a domain Internet free. On the contrary, I say that the greatestía of writers that I know do not use this system and alsoén tends to create personal brands a little más long and complex than is desirable.

D) Create a brand fully invented

this Is an optionón that I have ever experienced, but there are compañeros who have opted for this approach in
invent a denominación original for your brandonline. You can evoke your activity without necessarily being a key word, such as in the case of the pás Papelesenblanco.com or Palabradearana.com or not have nothing to see.

¿Qué optionón it is better to create a company brand or personal property?

that Is to say, to select a personal brand right is not a garantíto automática of having ésuccess. Without a doubt, the choiceón a personal brand or company it is important to achieve visibility, but detrás alsoén there is a constant work of creationón of quality content, optimización web positioning in search engines, búsearch of occasions to do link building, etc ..

And wait, that is not all yetía… Toún we need to look at a few aspects of más.

Steps to follow once you've chosen your brand

hereón, beúrate
create pápages on social networks with the name of your brand(you know: Fb, Instagram, Twitter, etc.) Even if you never intended to use them or not are going to do so until más forward, it is recommended that you do so to verify that están free and that there are no pápages with similar marks that may create confusionón. In contrast to the registration of the Internet domain, create pápages of social networking sites is free.

Finally, another step is advisable to beía
register the trademark legally. It is not complicated, you can do the trámite in line at the Patent and Trademark Office España or its equivalent in your país. España trámite has an initial cost of about 125 euros and ensures that no one caná use the same brand that you have registered. Renovationón is done every ten años.

The registration of the mark is a great idea if you want to protect your personal brand or company from possible imitators. But alsoén it is true that the moreía of editors and copywriters who I know have not registered their mark. 

maybe This is a step that you can make más ahead, when your business begins to be consolidated and have the absolute certainty that you have had success in selecting your company brand or personal and you're going to sustain it over time.

¿Cuál is your brand as a writer or copywriter? agency google ads almeria #xBF;For qué the did you choose? ¡Cuéntanos!