Cómo choose the Social Media Manager of your company

¿Cómo choose the Social Media Manager for your project?

1. 
   Definitionón of the Strategy of Communicationón online: the first functionón that you have is to figure out cuál has to be the personality or identity on-line of the brand or project. To do this you must analyze qué await púproperty-purpose of the company on the Internet (many of them are the same as in the world físico) and build up an image on line of the brand or project. This online image (consistent and in congruence with the offline) must be built from the base of a Plan for strategically locatedélogical Communicationón, with objectives, strategies and plans of actionón. Therefore, the first of the skills is the
   
   sense strategically locatedélogical of the Communicationón
   .


2. 
   Leadership in the conversationón: the manager of the Communicationón on-line must be a líder in the conversationón. Social networks are always and at all times conversationón, exchange of ideas between nodes of a network and be one of the nodes that leads the network is the best way to spread your ideas, your messages and create your image in a productive way. online marketing ás, lead the conversationón (
   not to monopolize the conversationón) it is alsoén a good strategy to manage the conflicts or crises that may arise with your púproperty. The second skill is the
   
   ability to chat and empathise with your online community
   .


3. 
   Planningón and environmón of equipment: another of the functions is to plan the activity on different social networks (and social media) and manage the team to executeá actions that will be performed. In large projects, with activity in different time zones, in different languages and even with incessant activity in different social media, the Social Media Manager manages a team and a strategy that is focusing on concrete actions that are implemented in a coordinated manner. To be able to monitor, examine, draw conclusions, and make decisions is the daily work of this, líder. The third skill is
   
   the organizationón and leadership
   .


4. 
   to Provide the necessary resources to the project: and, finally, the Social Media Manager must be a specialist in social media, be aware of those that are más used by your community, understand its functioning and to have the ability to adapt general strategies to specific actions adapted to each of the social networks. It does not have qué be a specialist in the casuíscience, news and features especíspecific networks and programs that change constantly, although sí you must know the online world in which it operates. The úlast of the skills is
   curiosity, adaptability and the ability of learning of a world in constant evolutionón.

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Some clients that I've worked with

For twenty-five años professionalón, I have had the occasion to work for many brands. Some of them have been to través of consultants you
I hired to perform some services related to Branding, Communicatingón corporate or Marketing. Aquí no están all. design page web company madrid íto of logos those for which I have done a job relevant to the services that I offer today.

For DISA Gas, Intégrity Lives & Jobs, or a Home Fácil developsé a strategy of brand positioning, to Unión Fenosa a book of fotografís recogíone hundred toños in its history, for Lola Peña, Pescaderíto The Bahía, The Cow Vallekas, Pescaderíto Antares,

Petuky or Fruits Carlos I marketing strategies low cost to enhance the business… and to many others, the creationón of the mark, its registration, strategy development, diseñor corporate identity and branded applications…

25ños professionalón, and the list continues medrando.

@2019 Ignacio Jaén - Encarnación González, 12 · · MADRID

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