The Weblog Writer Freelance

recently, a compañero freelance abríthis interesting discussion on LinkedIn: 

I say this from experience, because
I equivoqué not one but rather multiple timesat the beginning of my career when selecting a brand for my business, what I costó time, money and péloss of occasions. Hereón will summarize my experiences with the topic of the 
branding , and afterés of I expose the four options báphysical that you have to select your brand, business or personal, así as links to generators
onlineof names of businesses and other resources.

Cómo select a brand marketing company your business freelance: ¿it is best to use your name, key words or a mark invented?

History of my attempts to create a personal brand

My web númere 1: a company brand with a wrong niche

even Though you have lost the imágenes, with this capture that I saved from the Wayback Machine I podéis to make a idea of cómo was my first página web. Quite a long time and effort for nothing. I salvé because that élittle yetíworked in a company and it was an experiment without consequences. It único that I did well was to choose a domain that explained what hacía. 

My web númere 2: a personal brand… that you do not know anyone

it is Not that I had much idea about SEO in that élittle, but I soon realized that my potential clients did not seek «roger garcia» on the Internet, but who sought an «writer freelance»…

My web número 3: a weblog to position a personal brand

Así nació in
The Weblog of the Freelance Writer, which like to seeás was something different now:

With this third attempt of creating a brand, acerté full: soon empecé to receive visits, comments and messages from people interested in my activity. Not all were customers, as was thought, but alsoén habíother self-employed and people who wanted toían start earning money by writing. Ahí understaí the order cuál debíbe my brand strategy.

My web número 4: a company brand and a personal brand

my página de services
creé a web rudimentary but effective:

And for my weblog
I was improving little by little, the diseño (¿os acordáis?):

This is the strategy of 
branding which I have kept until now, of course updating the estética of the weblog and the web services, and has worked for me as well. I took about años, overshoot, but at the end I've learned cómo to create a company brand and personal gear.

As a podéis see, my current página web and the weblog have evolved a lot with respect to the beginning:

But más essential is that now I have clear cuál is my personal brand strategy and professional. ¿y tú, you have it clear? Keep reading to learn the different possibilities.

The four options for creating a company brand and personal

hereón summarize the benefits and disadvantages of each of these options 
branding.

a) Create a brand with your personal name

Is as easy as
register a página web with your name and surname. This is the approach we have chosen the mostíto the journalists and copywriters such as Javipastor.com, Rosamorel.com or Evasanagustin.com. 

A mí I don't functionó with Rogergarcia.com but if your goal is to position yourself with a personal brand, it is a good optionón to transmit surroundía to service customers or users of your services. Además is más fácil that the Internet domain esté available, although if you have a name and a common surname may result más complicated.

B) Create a brand with key words

If you want to see a generator for names of companies for ideas.

C) Create a brand by combining your name with keywords

to Me, it seems a good way of combining the advantages of both options and, más is essential, will facilitateá long to find a domain Internet free. On the contrary, I say that the greatestíto editors that I know do not use this system and alsoén tends to create personal brands a más long and complex than is desirable.

D) Create a brand completely invented

this Is an optionón that I have never tried it, but there are compañeros who have opted for this approach in
invent a denominación original for your brandonline. You can evoke your activity without necessarily being a key word, such as in the case of the pás Papelesenblanco.com or Palabradearana.com or not have nothing to see.

¿Qué optionón it is better to create a company brand or personal?

that Is to say, to select a personal brand right is not a garantíto automática of having ésuccess. Without a doubt, the choiceón a personal brand or company it is essential to get visibility, but detrás alsoén there is a constant work of creationón of quality content, optimización SEO, búsearch of occasions to do link building, etc ..

And wait, that is not all yetíto… Toún we need to look at a few aspects of más.

Steps to proceed once you have chosen your brand

hereón, beúrate
create pápages on social networks with the name of your brand(you know: Fb, Instagram, Twitter, etc) If well not have intended to use them or not are going to do so until más forward, it is recommended you do so to verify that están free and that there are no pápages with related brands that can create confusionón. Unlike the registration of the domain Internet, create pápages of social networking sites is free.

positioning social networks jaen , another step should beía
register the trademark legally. It is not complicated, you can do the trámite online at the Patent and Trademark Office España or its equivalent in your país. España trámite has an initial cost of about 125 euros, and you warrant that no one couldá employ exactly the same brand that you have registered. Renovationón is done every ten años.

The registration of the mark is a good idea if you want to protect your personal brand or business from potential imitators. consultoria marketing digital barcelona alsoén it is true that the moreíto writers and copywriters that I know have not registered their mark. 

maybe This is a step that you can perform más ahead, when your business begins to be consolidated and have the absolute certainty that you've had success when choosing your brand, business or personal and you're going to sustain it over time.

¿Cuál is your brand as a writer or copywriter? ¿For qué the you chose? ¡Cuéntanos!