What is the difference between an on-page vs off-page SEO? The difference is that off-page SEO has nothing to do with the actual content of the page itself. This means that the content does not matter, as long as it is relevant to the search engines.
When we speak of off-page SEO, the meaning is not precisely exact. There is a difference between on-page and off-page SEO. If you were to ask the search engine spiders why they consider a specific page relevant or not, they would reply that it is irrelevant. This is why you need both to be successful with an online business.
One can use several methods to achieve this, and the main difference between on-page vs. off-page SEO is the actual keywords used for the website content. A website with relevant keywords will have the chance to rank well in any search engine, irrespective of whether it is a search engine specific or not. This is because of the search engines' love affair with relevant and popular keywords.
Keywords should be chosen according to the type of site. If you are writing about sports, then you should choose your keywords very carefully. Select sports-related keywords because the search engines will be more likely to pick up your site.
Websites are built entirely around the keyword, but they are not very useful because they do not get much traffic.
On the other hand, these pages get good search engine rankings, and people often buy products. However, most websites are built on the side of the website. So, the content of the site also matters. For instance, the site's content about pets would not be very relevant, whereas the content on the site about cooking would be highly relevant and would therefore be very useful.
In general, SEO is not much concerned with keywords but rather the site's content, and thus you should always keep these two aspects in mind while building a website. This will ensure that your site will be relevant to the search engines, and this will help make your website rank well on the search engines. And thus help in getting organic traffic.