In the past decade, Twitter has risen from a micro-blogging platform and established itself as one of the attests and most reliable sources of news. It is also a front runner among social media marketing platforms. But marketing on Twitter is much more complex compared to other platforms like Facebook and Instagram. Keeping the existing followers engaged while also attracting new followers is difficult even for seasoned marketers. While you gain new followers, you will also lose unfollowers.
But if the ratio of unfollowers is high, you must track and identify users that have unfollowed you. You can identify users that add value to your Twitter profile and help determine if they are worth retaining.
Why do people unfollow you on Twitter?
There are several reasons why users can unfollow you on Twitter. Some of them are,
- You are posting tweets or content that does not resonate with the audience. It is essential that you tweet about topics that your followers are interested in. Tweeting off-topic can cause users to lose interest and unfollow you.
- You are not active on Twitter and post fewer tweets. An inactive Twitter account does not add value for the users or provide helpful information. This can lead to users unfollowing your Twitter profile.
- You refrain from engaging with your followers. Engaging with your followers is essential to build meaningful conversations and to connect with your followers. It can help you build an engaging follower base. But if you do not engage with your followers, they will eventually lose interest and unfollow your Twitter profile.
- You don’t follow back users that frequently engage with your Twitter profile. You don’t have to follow every user that engages with your Twitter profile. But consider following users that regularly engage with your content and help build conversations that increase engagement.
- Some users follow your account for a short time. These users will unfollow you eventually regardless of the efforts you put to keep your followers engaged.
- You post too much. Marketing on Twitter requires you to post multiple times a day. You can post some informative content and links that you find. Just make sure that you don’t flood your followers’ Twitter feeds with your content. It will eventually make them unfollow you.
- Don’t use too many hashtags. Hashtags can help you categorize content for specific user groups and increase their reach. But using too many hashtags can have an adverse effect. Use 1-2 hashtags at most, including any more hashtags will decrease engagement and make users unfollow your Twitter profile.
- Don’t indulge yourself too much in religion or politics. You can express your opinion, but ranting too much about either of those topics can cause your followers to lose interest and unfollow your Twitter account.
How to Track Twitter Unfollowers?
FollowerAudit is a paid Twitter analytics platform that can help you track the Twitter follower growth of any public Twitter account. You can track trends that indicate a significant increase in followers or unfollowers. It can also help you audit your Twitter profile and provide lists of active, inactive, fake, spam, and bot accounts.
1) Instant updates on gaining or losing a follower
2) Daily and weekly graphical representations of follower growth
3) Get precise Twitter follower growth statistics
4) Identify and extract a list of unfollowers in an Excel/CSV file
5) Identify fake, inactive, and spam account
6) Identify and analyze the follower growth of influencers
7) Track follower growth of competitors to identify effective strategies
Closing Thoughts
Every major brand gains and loses followers each day, but it is essential that you track your Twitter follower growth. It can help identify any significant increase in the number of unfollower accounts. Tracking your Twitter follower growth can help you analyze the impact of implemented marketing strategies. It can also help you improvise your strategies in real-time to avoid losing any more followers.
Social media hype has increased these past years dominating the internet world.
Social media sites such as Facebook and Twitter are dominating millions of computers and even mobile phones and tablets.
There is no doubt that millions of users provide a convenient audience for promoting products and services of businesses.
Aside from these non-paid activities that members can perform on these sites, Facebook and Twitter also offer opportunities for businesses.
The core role of the company is to provide profile and content promoting various products and services to attract users of sites to read, talk about and share the information.
What are the advantages of hiring a social media marketing company?
Various businesses create profiles on social media platforms to reach out to their target audience and promote their products by publishing content.
While it might seem like a pretty straightforward thing that does not have a lot of challenges at the first glance, in reality, SMM is a rather complicated art that requires a certain degree of skill and knowledge.
Below are the 5 major Social Media mistakes that keep your content from growing and how to fix them:
#1 Choosing the Wrong Time to Post
No matter how interesting, relevant and overall great your content is, it may only yield a very limited amount of actions if posted in the middle of the night.
There are some clear set rules in Social Media Marketing that you need to follow in order for your content to grow.
#Twitter #Account #Verification is Back!Starting 2021, users can verify their Twitter accounts!And, here is how you can do it?
Also, who can do it?Twitter Account Verification is Back: What You Must Know!
