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What tech trends will be shaping the media and entertainment industry?

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Abhishek Jain
What tech trends will be shaping the media and entertainment industry?

Media used to be a primary source of news and information. Technology has enabled us to be content creators, influencers, bloggers and freely produce and share quality content. 

Nascent technologies are transforming the way we deliver and exchange content. In this article, we will highlight the most influential tech trends that are shaping the media landscape. But first, before implementing any of these technologies into your vertical, make sure they align with your strategy, vision, and business objectives:

 TV Analytics Market SWOT Analysis, Trends, Advanced Technologies, Growth (2022-2031)

 

Focus on audience management

Technology is developing to improve the consumer experience in the media & entertainment sector, from intensifying search abilities to providing personalized and curated content delivery.

Digital currency-based mechanisms are revolutionizing revenue channels of the media industry. Service providers and audiences run complex blocks and algorithms to ensure that artists receive their payments directly. This is hugely beneficial for the video and music industries because revenues grow at a fast rate there.

Just like our smartphones require more space for photos and video, mobile providers will have to provide more space and secure computing processors to access the content.

 

Tech influence on media: AR and VR

The novelty factor of Augmented Reality (AR) and Virtual Reality (VR) has still not worn off. AR and VR have the potential to substitute conventional written documents and make severe changes in consumer engagement. Unlike images and texts, AR creates an emotional connection between a company and its clients and eventually positively influences retention and revenue.

 

The concept of AR has already been accepted by a broad audience. Snapchat filters and Pokemon Go game are outstanding examples of using AR in multiple environments. The most crucial aspect of AR and VR is the capabilities to generate engaging and convincing content that users love and share.

 

The crucial role of Artificial Intelligence

Artificial Intelligence (AI) can help with creation of highly targeted ads or movie trailers, automate the gathering of analytical data and post-production processes. Every ad out can be shown to a specific audience and examined for further improvements. A vivid example of increasing revenue up to $4 billion is the Ads scheduling tool & inventory optimization platform designed and developed by Morebis, a software development company. Morebis has built dynamic generators of ad campaign scenarios, expanded functionality by developing additional features and modules like Autopilot - functionality that helps broadcasters achieve higher campaign targets by dynamically generating media schemes. If you want to add a competitive edge to your media product, Morebis dedicated development team can help you design and build software of any complexity and functionality.

 

5G wireless technology

 According to Microsoft, 5G technology will change the media & entertainment industry as much in the next ten years as radio-based distribution technologies like broadcast, satellite, and microwave did in the past 50 years.

5G technologies are expected to provide richer media experiences to consumer devices. Smartphones have won the hearts and minds of people worldwide, and the nature of the 5G experience will continue to change the way media & entertainment agencies work.

The migration to the Cloud is also playing a significant role in the 5G evolution. Harnessing cloud fundamentals, advertising, media, and entertainment, companies will create, deliver, engage, and monetize highly engaging experiences that will be delivered to global audiences in their own languages and with quality personalization.

 

Final words

Audience management, Augmented Reality, Virtual Reality, Artificial Intelligence, and 5G technologies bring us to the conclusion that these trends have the power to make companies generate highly efficient content and successfully deliver it to a wider targeted audience, considering their preferences and needs. In the current world scenario, media and entertainment companies should undeniably invest in these technologies to gain a competitive advantage over their competitors.

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Abhishek Jain
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