Social media analytics software comprises of analytical tools, which enable end-users to listen, monitor, analyze, and generate insights using data collected from blogs and social media websites.
The tools also incorporate advanced analytic techniques, such as predictive, prescriptive, descriptive, and diagnostic, to enable collection, analysis, and interpretation of data across various social media platforms.
The application areas have been widening with the recent implementations of public safety, law enforcement, and risk management.Top 10 Social Media Analytics SoftwareOracle Social CloudSalesforce Social StudioIBM CORPORATIONAdobe CampaignSAS Customer Link AnalyticsHootsuiteClarabridge EngageNetbaseBuzzSumoDigimind SocialOracle Social Cloud – Oracle Social Relationship Management (SRM), an Oracle Social Cloud business solution, is one of the first unified social platforms that provide a seamless experience across content creation, community management, paid media, listening, engagement, and the all-important analysis of a company’s social media efforts.
Read moreIBM Watson Analytics – Watson Analytics software offers a wide range of advanced features, including ad-hoc analysis, hypothesis testing, and reporting to make it easier to access and manage data, select and perform analyses, and share your results.
Read moreSAS Customer Link Analytics – SAS Customer Link Analytics allows marketers to analyze social networks and recognize relationships among customers, and then use that information for more precise profiling and segmentation.
The solution enables marketers to get greater insight into Read moreHootsuite – Hootsuite dashboard allows you to monitor conversations relevant to your business, your industry, and your products.