What is a Full Service Marketing Company?
credentialing A full service agency is one that can provide all marketing services under one roof. Basically this is it; usually an agency that has a lot of resources could be described as 'full service' as they can take control of your campaign from start to finish. Sometimes this is better than using (for example) a web agency and relying on the web agency to outsource the SEO of your website to one company, e-marketing to another company and so on.
Are Full Service companies more expensive?
Generally they are more expensive than engaging a freelancer or smaller agency that needs to outsource - however the benefits may outweigh the costs. Sometimes it is worth paying that little bit more in order to get better results.
What services are covered?
Most marketing services would be covered generally with the exception of telesales and sales training:
Creative services (design, web, SEO)
Writing services (PR, copy writing, editing)
Advertising services (online and offline)
Data services (e-marketing)
All agencies vary so some may outsource some of the above, but it will be a case of checking agency by agency.
Possibly the best reason for using a full service agency is that they can support your campaign as it grows. So rather than using one agency for your website, then as things grow using another for graphics, you have everything covered. This helps with the brand also, and there will be no learning curve.
It is always worth comparing a few agencies in order to get a feel for their experience in your industry and also the costs. All agencies tend to charge differently, so shopping around is always recommended. Once you shortlist 2-3 it is best to organise a visit. Getting the best price does not necessarily mean you will get the best results -you do need to meet the agency and get an idea of their background, support services and the agency atmosphere.
Marketing Quotes is a free price comparison service to UK businesses to help get free quotes and advise from local marketing companies.
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