Some stockpiling of bottled water was noticed in South Africa in spring 2020 at the start of the initial lockdown. However, there were few issues in terms of limited stock and these were addressed quickly so did not positively impact volume sales. Larger pack sizes (5L) were especially popular for home consumption with white collar workers working from home as part of lockdown, and there was a reduction in smaller impulse purchases as a result. Private label brands also outperformed branded good...
Euromonitor International's Bottled Water in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Bottled Water in South Africa
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Limited stockpiling trend but demand for larger pack sizes grows
Coca-Cola South Africa maintains its lead in bottled water, but smaller players and private label gain share
Refill initiatives offer South Africans safe, affordable drinking water
RECOVERY AND OPPORTUNITIES
Gradual move away from carbonates supports demand for flavoured bottled water
Still spring bottled water has a bright future, but growth in functional bottled water will rely on innovation and clever marketing strategies
On-trade sales will continue to decline in 2021 until foodservice establishments resume normal business
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 2 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
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