Backlinks are one of the fundamental factors in a site's ranking in the Google search engine. Website promotion by links can be different, and the debate about the "usefulness" of links does not subside.
Today we are talking about link building, types of links, their relevance and how to choose a site for placement.
Website promotion by links: a little history
Google introduced link ranking in 1997. The meaning of the ranking technology was as follows: the more links to a site, the higher its authority.
And here it began: SEO specialists massively purchased links and brought low-quality sites to the TOP of search results. As early as 2003, search engines introduced the first filters to reduce the number of link spammers.
What are we for: the influence of links has decreased, but they are still an important component of website promotion. A quality link profile is a must if you have long term plans for your website.
Is SEO possible without links?
This is an eternal debate from the series "which came first: the egg or the chicken." We believe that promotion, buy back links for high-frequency and medium-frequency keywords is possible.
Website promotion with content is possible only for ultra- and low-frequency requests. You will have to spend a lot of time and money on the creation of "original" articles, make systematic publications and wait for the result.
Content promotion includes publishing a variety of content (taking into account semantics) and creating a convenient and understandable site structure.
A high-quality website and content increase the behavioral factors and time spent visiting the resource. Accordingly, if the structure of the site is inconvenient, and the content is not original, the user will quickly close the browser tab.