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USA Football World Cup: Bein Sports and LaLiga agree to strategic buy-back deal in US & Canada

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World Wide Tickets And Hospitality
USA Football World Cup: Bein Sports and LaLiga agree to strategic buy-back deal in US & Canada

The agreement gives BeIN's North American business long-term stability and strategic balance in a highly competitive market, while La Liga will soon announce a new U.S. partner.

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Bein Media Group and La Liga have reached a significant agreement in the United States and Canada under which La Liga will buy back the North American rights for the final seasons of the current contract. The agreement is strategically and commercially beneficial for both parties, who have long been trusted partners in various markets around the world.

La Liga will soon announce a new partner in the United States. The initial four-year agreement between beIN and La Liga covers 2020-21 through 2023-24 and includes exclusive English and Spanish language rights for La Liga one of the world's most successful soccer leagues in the U.S. and Canada. For more about to know Football World Cup Hospitality Packages click here.

The commercial agreement gives beIN's North American business a stronger long-term foothold and strategic balance in the U.S., currently one of the most competitive media rights markets in the world; and La Liga will seek to play more widely across the soon-to-be-announced U.S. network.

Bein SPORTS will continue to be one of La Liga's key overseas partners, broadcasting Spanish soccer's top division in more than 35 countries on 3 continents, including France in Europe, 11 countries in the Asia-Pacific region (Australia, New Zealand, Singapore, Hong Kong, Malaysia, Thailand, Cambodia, Laos, Indonesia, Timor-Leste, and the Philippines) and the Middle East and North Africa 24 countries.

BeIN and LaLiga will also continue their renowned alliances and partnerships in anti-piracy where they are industry leaders as well as various activities in the run-up to the Qatar Football World Cup 2022.

In the U.S. and Canada, beIN SPORTS continues to be the home of France's Ligue 1, Coupe de France, African Cup of Nations and CAF, several South American soccer matches including Copa Libertadores, Copa Sudamericana, and Copa Sudamericana, as well as various men's friendly matches in Turkey's Süper Lig, Paris Saint-Germain (PSG) and key matches for Paris Saint-Germain's women's team.

In addition to soccer, beIN SPORTS North America is also a go-to destination for fans of basketball, wrestling, mixed martial arts (MMA), skiing, and handball. Over the past 18 months, bein has also revolutionized its U.S. strategy with the launch of two innovative, fully free-to-air, ad-supported channels - bein SPORTS XTRA - offering consumers 24/7 sports content across 38 major free-to-air distribution areas (DMAs) and all major digital platforms in the United States.

The two new free-to-air channels run alongside beIN's pay-TV channels and are already reaping significant subscriber gains as consumers seek paid alternatives. Given changing consumer habits and needs, escalating license fees, and piracy issues, beIN's new ad-supported channels are seen as the future of profitable broadcast models in the U.S.

In addition, the distribution environment for independent pay-TV stations in the U.S. is becoming increasingly difficult, and distributors have begun to charge excessive and unreasonable distribution terms to cover their losses and favor their stations.

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