Ever since the pandemic struck last year, things have changed a lot. We have been doing most of our work while sitting at home and online shopping has shot up drastically. Many things have changed for us and we have somehow, over time managed to adapt to this new normal. The pandemic has impacted all aspects of our lives, undoubtedly. One such important aspect, in the world, is Marketing. Let’s try to look at how marketing has changed in pandemic times.
A Rise in Digitization
One of the most obvious changes is the rise in the digital spending of brands and organizations, all over. Compared to how things were before, brands are now investing more money in digital advertising. This was bound to happen given that the pandemic also led to a rise in not just the number of internet users, but also in the time spent by these users on the internet. And since customers are spending more time on the internet, this rise in the digital world was bound to happen. Being the Best PR Agency in Delhi we make sure that our clients establish a good digital presence.
New Opportunities
If we compare now to how our lives used to before the pandemic, it seems bizarre. Nevertheless, brands have been trying to make the best of the situation by trying out new things. Whether it was the rave to try out audio platforms like Clubhouse or investing more in digital advertising, rather than traditional, brands are trying to do the best they can and trying out new opportunities and things to keep the consumers engaged.
Hygiene, a New Priority
With social distancing, masks, sanitizers, contactless deliveries, all becoming a part of the consumers daily life now, hygiene and safety are undoubtedly one of the most top priorities of all customers now. This has forced every brand to take these measures seriously and implement them in their day to day business. Especially after the second wave hit, and infections rose higher and higher each day, brands had to keep reaffirming the customers that they are safe, and taking all the measures.
Brands Need to Care
Besides hygiene, consumers are also looking out at how many brands care; not just for the world and the consumers but also for their employees. With the recent wave and the tragedies it caused across the nation, people were trying to help one another out as much as possible. Many brands were seen as doing the same and trying to help out. Many brands were also trying to help out their employees as well. Many outlets talked about the importance of doing this, for brands and also how this tends to make the consumer see the brand in a better light.
Change in Consumer Behavior
There has also been a noticeable change in the behaviors of the consumers in other ways as well. There has been a noticeable decline in brand loyalty and a good amount of consumers had shifted to other brands quite easily, consumers were trying to shop locally more, and were more aware of where their product is coming from. Because of factors like the dip in income and rise in the unemployment rate, the shift to a more digital world, health, and fitness being an important element, many changes took place in the behavior of the consumer, the ramifications of which we might find out a bit later.
Undoubtedly, the marketing landscape in India and the world has changed drastically because of the pandemic. But it is also to be noted that the pandemic has not ended yet, and we are nowhere sure that we have tackled this monster and to what extend is the situation under control. The marketing landscape may change more as the pandemic progresses or comes to and end, but what brands need to make sure is that they are ready to tackle any problem that might arise in the upcoming future!
Source:- https://twenty7inc.in/5-ways-in-which-marketing-has-changed-in-the-pandemic-times/
With the second wave of pandemic hitting us harder than the first one, most of us are back to where we were last year; with classes being held online again, all meetings back to being held on Zoom, we are once again leaning more on the digital space.
Some of the digital PR tools that are widely used in PR are:Social MediaResearches and studies have shown that the number of people using social media keeps on increasing every day, and is likely to grow at a higher pace in the coming years.
It can really help the brand to cater to a demographic and can even help them in attracting more customers, if their work is good on such platforms.
And since viewers are likely to trust an influencer, whom they have grown to trust and love over the years, they are also more likely to buy something they recommend.
Many big brands have been trying their hands at this tool and have been able to garner good results by doing so.
With the rapid rise of social media, influencer marketing has also been on a rise and has grown immensely in the last few years.
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In that event, people quarantining themselves are turning to video streaming platforms like Netflix, Amazon Prime, etc., to pass their time and ease their sense of isolation.
This led to the surge in the use of video streaming platforms by 20% worldwide.
Existing players and the new onesExisting on-demand video streaming apps are seeing a steady increase in their subscriber rate.
They are planning to reduce their subscription fee as a step to draw the attention of their potential audience.
Apart from the major players in this thriving industry, several new businesses are also launching their video streaming apps to take advantage of the current business environment.
That way, you will have a considerable amount of users to your business even post-Coronavirus times.How you can get a video streaming app developedIf you decide to take the opportunity to set up your video streaming service, the first thing you should do is to get the app developed.
The difficult times like fight against the global pandemic often bring the best among nations.
India’s spirit of innovation has expressed itself during this phase.
