4 Effective Marketing Tips for Tech Startups

Marketing isn’t everybody’s cup of tea. But when it comes to tech companies, they also have to sell something to the market. Even though IT companies tend to have a lot more technical people than marketing, each startup and company needs their own marketing team. In the face of increased competition for attention on digital channels, tech startups can struggle to reach the right decision makers on the right channels to increase their sales funnel. Look at some effective strategies and tools that have the most potential to engage decision makers:

1. Social Media Presence:

Having an online presence on certain professional and social media networks is a must for a startup to be noticeable. Social networks like Twitter, LinkedIn, Quora have a large professional network built up which lets people get in touch with startups and other companies. LinkedIn and Quora especially have to have your social media presence noted big time.

• Quora: Answering queries about your products and services on Quora can show that the company is active and reliable. Moreover, answering questions about your company, product or service helps in building the company image. At a startup stage this is really necessary as people need to know about the company before they spend anything.
• LinkedIn: LinkedIn is a platform for professionals and joining in discussion about your company can help in establishing a professional presence here. Use LinkedIn groups, discussions to control and kick start discussions about your product or service. This can also help in bringing your name to the attention of big corporations.It will also help to find a quality marketer for your idea. Often marketers can be found on sites where there are gift for marketing person. By the way, you can use these ideas and implement them in your business.
• Facebook: Facebook is the largest social media platform present today. With a size this large, it also has innumerable options to help you generate leads and establish a strong social presence. People often end up on Facebook profile pages for companies rather than any other social media. Therefore, it is a great idea to build your company’s presence on Facebook primarily.
• Twitter: Twitter is another social media platform where people post and check way too frequently. Because of this use, twitter is a good place to give short term updates regarding the company and any deals or events.

2. Partnering with non-competing companies:

Collaborating with multiple non-competing companies can be a win-win situation for everyone. This way companies can cross promote each other and build a healthy relationship that benefits all companies and all customers. This is a great way to open your doors to new kinds of prospects and that too a large

3. Educating your customers:

If your customers know more about a subject or a service, they are bound to at least consider using or buying it. Use your whitepapers, e-books, video content and so on to educate them about several uses of your products or any background knowledge. This isn’t a place to start your sales pitch but to educate and shape the opinion of your prospects. It’s not necessary that every prospect has to convert.

Use animated explainer videos to teach customers about your product or service. This has to be done in plain understandable English and not the technical way. IT companies can leverage this strategy to convey what their product is about and how it is useful. Rather than a sales pitch, it acts more of an animated explainer and tutorial. Create Youtube channel and share videos about your products that help your audience to understand your products in a better and simplest way.

4. Using stories to connect with the audience:

Much like any other company, storytelling to connect with the audience is an essential part of delivering content. Use your content section to also deliver customer success stories in the form of case studies. This help by bringing in more people as they are more likely to trust such case studies in the form of stories.

Using stories in the form of testimonials or how a particular company used your product can help build a brand image. This conveys the story as well as pushes the concept of having the product or service in the audience’s mind.