“You’re a speaker and an advocate, which means you need to be able to communicate your ideas clearly. Here are some key points to focus on in your presentation:” Who are you talking to and why? What are your key messages? Why are you so excited about your message? Why do people need to listen to you? So how do you go from a budding speaker to an established one? Scott Stratten, one of the most sought-after keynote speakers in the world, advises that you “Start by learning to speak. In particular, you need to know how to deliver an interesting speech.” He explains, “You need to understand when you’re repeating yourself, and what the audience wants to hear.
Building Confidence
Don’t be discouraged if you don’t have a seat on the speakers’ bureau of an established company, such as Ernst & Young, KPMG, Deloitte, or IBM. Develop the confidence to offer to speak anywhere and you will see how fast those companies will come to you. And how easily you will find answers to how to make money as a professional speaker. In fact, Mark has noted that “just 30 minutes of networking can land you a six-figure job.” To network, we asked Marks what his best tip is: “Find out what companies need, get in the know at industry events and interviews, and make sure your website is current and easy to find. You can also buy postcards that say, ‘Why we should hire you.’ It works.
Reaching out
When people ask you for your opinion or advice, always be genuine. So if you get asked to give an interview, don't go into a rambling spiel about your whole life or pretend you're speaking on behalf of a parent company. Instead, ask if you can just talk about a few of your favorite subjects. Instead of just offering up your company's name, tell your audience what they might expect from you as a guest speaker. And if the person isn't interested, don't stress. It might be best to throw them a bone and ask if they'd like a copy of your book. Not a great interview but an amazing mentor Beyond speaking events, what better way to learn how to speak on other people's behalf? For me, it was Neil Patel, founder, and CEO of one of the biggest marketing companies on the web.