There is a boom in the Digital Marketing industry worldwide. Digital Marketing has become the best medium for businesses that want to target millions of customers at the fastest pace. This ‘What is Digital Marketing’ article will bring you complete information about the field and how you can be successful in it.
Why should you learn Digital Marketing?
Non-Digital Marketing, which is the traditional means of marketing, includes the usage of physical means of marketing. These are generally in the form of physical prints such as posters, flyers, newspaper advertisements, and billboards. Even at the first glance, it is quite apparent why almost every business is choosing to get into Digital Marketing. The primary and the most fundamental reasoning for this is the amount of reach that is possible with it. There are smart devices everywhere, from televisions, laptops, computers, tablets to smartphones. Even cars have smart systems enabled in them where you can access the Internet. All of these facilities present a blank canvas for advertising your brand.
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As per TRAI, the number of smartphone users is expected to reach 442 million by 2022. This, in turn, implies that online market demand will surge.
The job portals in India predict that there will be around 70 lakh job opportunities by 2025.
Around 91 percent of top recruiters consider certification as a major criterion for hiring into the field; 48 percent offer higher packages for certified candidates. Hence, online training becomes rewarding for you to step up your career game and you can also say that there are numerous advantages of Digital Marketing.
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