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What Is Behavioral Targeting and Why Does It Matter?

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Fiona O'Russel
What Is Behavioral Targeting and Why Does It Matter?

Behavioral targeting is an advertising method that uses the data collected from users’ behavior throughout the web to show them relevant advertisements. 

Today companies have access to user data more than ever, and this provides them with the opportunity to show personalized and more relevant ads to users. The information that marketers collect from the users’ online behavior helps them to improve the effectiveness of their advertising campaigns. When people see ads that align with their habits and interests, they will be more likely to purchase the advertised products. This means that behavioral targeting can help businesses increase their conversion rate considerably.

What are exactly the data related to users’ online behavior that businesses use to show relevant ads? This information includes:

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Fiona O'Russel
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