Psychographic segmentation of customers is a new approach in marketing. Customer segmentation starts by answering the question, “why each customer group buys the goods and services you offer?”
Answering this question helps you better understand the process of a customer’s buying decision. So, it is the prerequisite of the strategies and efforts aimed at increasing customer engagement and revenue.
In the conventional methods, marketing gurus would define customer personas based on demographic data. They include determining the age, gender, location, marital status, and profession of the most valuable customers.
Interestingly, in digital marketing, such data are usually available through website visitor tracking or social media platform insights.
But, to have a better idea of customers, some marketers examine customers’ psychographic parameters. They include the personality, activities, values, attitudes, and lifestyle of the target audience.
Generally, demographics are quantitative customer data, while psychographics provides you with customers’ qualitative data.
Read more in this article.
The research includes several basic steps which we will scrutinize later.
Audience analysis benefits Helps define the functionality setWhen you already have chosen the group of people that theoretically will want to pay for your mobile app, you can make a development plan, which includes the list of features of your future application.
The application needs to include the ability to send photos, videos and voice messages.
There are lots of options and when you understand the needs and preferences of your target audience, you can easily pick the one, that will bring you the most money and wont annoy users.
For instance, if you create an app for young mothers, the ads about baby products wont irritate customers and will interest them.
Understanding of who is your target audience, how old he or she is, where they live, what their income is, you can see what adjustments are needed to be done to launch a perfect software solution for your customer.
By launching a mobile application, you become part of a global market estimated in the billions of dollars.
Define the target audience for a new mobile app based on its type
Before you define your target audience, consider the category your application belongs to, since this can significantly narrow the search and help you to identify your ideal target customer from the first attempt.
- Entertainment
- Travel
- Business
- Social applications
- Food
- Sports
- Education
- News
- Shopping
- Games
Read Emotional marketing infographic the use of emotions in marketing to influence the buying decisions of your audience.An emotional marketing infographic refers to marketing and advertising efforts that primarily use emotion to let your audience notice, remember, share, and buy products and services.
Define Your Target Audience
A part of your target audience is going to be your customers. The better you define them, the easier time your marketing team will have creating advertisement campaigns.
They conduct customer surveys of your broad target audience and help you narrow down the sum. You need to learn where your target audience lives, work, what is their marital status, how many children do they have, what is their family income, which newspapers do they read, which tv channel they stream to.
