Psychographic segmentation of customers is a new approach in marketing. Customer segmentation starts by answering the question, “why each customer group buys the goods and services you offer?”
Answering this question helps you better understand the process of a customer’s buying decision. So, it is the prerequisite of the strategies and efforts aimed at increasing customer engagement and revenue.
In the conventional methods, marketing gurus would define customer personas based on demographic data. They include determining the age, gender, location, marital status, and profession of the most valuable customers.
Interestingly, in digital marketing, such data are usually available through website visitor tracking or social media platform insights.
But, to have a better idea of customers, some marketers examine customers’ psychographic parameters. They include the personality, activities, values, attitudes, and lifestyle of the target audience.
Generally, demographics are quantitative customer data, while psychographics provides you with customers’ qualitative data.
Read more in this article.