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How content marketing helps on the entire B2B customer journey

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Sandeep Dhall
How content marketing helps on the entire B2B customer journey

A medium-sized business (actually a client of ours) who sells to various large companies questioned the need to have a content marketing strategy and how it helps a B2B business like him.

 

He, like many, is confused and believes that content marketing strategy is just a one-off blog that you get someone to write.

 

client asked me 

You’re a marketing agency. You wrote a blog on “email marketing for local businesses”. You optimized this article and have it ranking #1 on search. A local restaurant is conducting

a Google search and lands on your blog. They read the blog

and discover you have also created “email marketing templates” as a downloadable. They convert on a content form, and your business generates a lead. This restaurant is now aware of your business. Since the conversion, you placed this lead on an email nurture campaign. They become interested in your business and perform a search for your name. They find your business as the top result because you have a completely optimized website,

full of great content. Everything looks good, but they want some extra assurance. They decide to check out your Facebook page and find a steady stream of great content being shared as well as a 4.8 recommendation score. They then convert to your website. From there, your sales and support teams are able to leverage blog, success story, and informational guide content to further educate the prospect and secure a sale. After the sale, social media posts and new blog content become critical resources

for the new partner as they continue to grow and expand their marketing efforts.

 

Sandeep Dhall

Founder & CEO (Investor, Creative Partnerships with SMB)

My favorite thing to do is to help SMB companies grow and scale and to see them succeed

https://www.win4local.com/

#smallbusiness #localbusiness #entrepreneur #business

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Sandeep Dhall
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