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8 Ways to Improve Your Website Performance

John Phil
8 Ways to Improve Your Website Performance

In this era of instant gratification, same-day delivery, and otherwise high customer service expectations, the visitors are not going to wait for a very long period of time for your website to download.

Website performance and download speeds are improving and can make a real difference in customer behavior and improve sales conversions.

Being in business is not easy, you have to make efforts to be in the race. And to improve website performance, various business owners automatically assume what they require on their website to grab more customers to it. The extra features opted by any business person are:

  • Parallax web scrolling
  • Trendy moving background


However, the major point to keep in your mind is that a fast website comes with some sacrifices. Being a business owner, you have to make decisions instantly about what adds up to the core of your business. To provide the fastest and the most effective user experience to your customers, here are 8 ways to improve your website performance:

 1. Avoid Data-hungry Website Features
  1. Avoid Data-hungry Website Features

    In this developing world, almost 95% of the population uses desktop and mobile devices to access various websites. And data-hungry website features can hurt the user experience.

    Apart from this, avoid using long videos, infographics, flash components, and animations that take much longer to load than simple graphics and text. It will help you to improve website performance efficiently.

    It is a necessary step as long videos make it difficult for the search engine robots to crawl the site latency affects the quality of its on-page SEO along with its overall search rankings. Also, a slow-loading website features bound navigation by enhancing the time it takes for a new page to load. Everyone is aware of the fact that no visitor likes to wait for your website to load.

 2. Use Navigational Bars
  1. Use Navigational Bars

    Having an onsite navigation bar on a website is a deprecative website navigation feature. Make sure that the button mentioned on the top and bottom page of your navigational bar is logical and well-structured.

    For example - Your web pages such as Company, About Us, and products buttons should forgo the “Contact Us“ button, which will help you designate a lead generation opportunity that a potential visitor is likely to explore after conducting on-site research.

    Other than this, your website should also have an intuitive layout that includes pages that convey important information without integrating key issues.

 3. Invest in Responsive Website Design
  1. Invest in Responsive Website Design

    Due to recent changes in the Google algorithm, now the mobile responsive design is preferred for a better website layout and navigation approach.

    In case you haven't switched to a mobile-friendly responsive website design then you should do it ASAP. You can also take help from professionals to get a responsive website design for your business.

 4. Avoid the Back Button
  1. Avoid the Back Button

    While it's always better to give your visitors an option of browsing back to the homepage. So that they can navigate through your website as per their desire. However, in case your website requires the use of the back button to move further from important site pages, then you should implement an alternative design for your visitors.

    It is necessary as in multiple cases, the fix is as simple as installing a standardized, 100% functional navigation bar on your website pages and subpages to help your visitors get a better user experience so, that your visitors get more options to opt for.

 5. Compress Images and Videos
  1. Compress Images and Videos

    There are times when your website images and videos are unnecessarily large, and their size doesn't positively contribute to the site. To decrease your site load time and to improve website performance, you should consider compressing the size of your files, images, and videos of your website.

    File compression does not decrease the quality or resolution of your files, but it decreases the amount of storage space and helps your website to load fast. There are two types of compression:

    • Lossy works by removing unnecessary information whereas
    • Lossless doesn't remove any file information, it just removes a plethora

    You must be thinking about, “How to compress your website images and videos for better results?“ Here are few steps that you can go through the below-mentioned steps:

    • Decrease the actual image size in any editor application
    • Combine images into CSS sprites to decrease the round trips
    • Set a container property with maximum width not exceeding 90% of boundary width

     6. Consider Multiple Hosting

    Consider Multiple Hosting

    There are multiple hosting options available in the market that you can opt for depending on your site's development and growth. Despite that, most of the websites use shared hosting as it includes dozens of websites on a single server. Shared hosting is the low-cost form of web hosting because both the server resources and their related costs are split among the sites hosted on the server. Most of the time, shared hosting works well, but in case your website is growing, then it may require upgrading to your hosting.

    However, it is suggested that large websites should consider upgrading their hosting to a dedicated server for better website performance.

 7. Try a CDN
  1. Try a CDN

    A content delivery network is a system that uses various servers to deliver websites and other web content depending on the user's location and website's content.

    It is necessary for making your website's static files, like CSS, images, and JavaScript, and delivering them to your visitors efficiently.

 8. Fix Broken Links to Improve Website Performance
  1. Fix Broken Links to Improve Website Performance

    Broken links are bad news for website owners. It is because broken links can impact bad on-page and off-page SEO. To ensure how to improve website performance, you should cross-check all your links and replace the broken links so that it helps you enhance traffic on your website.


Final Thoughts

I hope the article has helped you get a suitable answer on how to improve bounce rate. However, to ensure the best user experience, you should focus on various factors such as coding, server-side tuning, and optimization, image quality, and size. You can do that with the use of multiple tools and techniques available.

To know more information related to how to increase your website traffic or how to improve your website performance with the use of easy tools? You can go through the official website of JanBask Digital Design or else hire a professional to improve your website's performance.

John Phil
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