If you run a business, you may want to run media ads to attract new customers. Then the question arises: Should I purchase advertising space directly through television, websites, radio stations, print publications, or should I contact an advertising agency to better negotiate a purchase of advertising? While it's tempting to "cut out the middleman," advertising agencies are your best bet.
Why is an advertising agency the best choice?
Advertising agencies work for you and in your best interests, they are loyal to you.
Any business owner considering placing media ads directly through the media should be aware of the following:
1.) Media purchases are made directly by the media account manager.
2.) Account managers work for media partners and their first loyalty is to their employers.
3.) If you buy direct, all the discounts you get are only based on your media purchases.
4.) If you buy advertising directly, you will have a different sales representative for each media partner you work with. Most business owners are successful at building relationships, and most sales positions have above-average sales. This makes it very difficult to build business relationships or build continuity for your business campaigns.
THREE BIG REASONS TO CHOOSE AD AGENT
1.) LOYALTY:
Advertising agencies work for customers and owe their loyalty to those customers, not the media. The buyer or buyer of the advertising agency will develop a close relationship with you as a customer. You listen to the goals you have set for your company. The key to creating a successful marketing campaign starts with understanding your customers and their vision for the growth of their business.
2.) BIND STRONGER:
When you shop through an advertising agency, you only have to deal with one or two people for all of your commercial ad purchases. Most advertising agencies can create their own ads. Regardless of the medium, the advertising agency monitors the execution of advertisements created and placed for all of its clients. If you place ads directly in the media, you won't be able to monitor their effectiveness,”
3.) BETTER DISCOUNT:
It depends on the simple economy. The agency makes media purchases for multiple companies, and as a result, their discounts are based on the regular dollars they spend, which makes the discount even bigger.
Advertising agencies have specific skills, resources, and experience working with a wide range of clients in different environments. In addition to a wider range of expertise, but due to the constantly evolving world of advertising, they are not involved in any particular format. They are more likely to tailor your advertising campaign to your specific target audience and also recommend the most effective medium to convey your message about your product or service.
