LinkedIn is among the most effective social media platforms available on the Internet. Many companies use LinkedIn marketing strategies to send thousands of targeted visitors to their websites and products.
It has more than 630 million users and is among the most effective platforms for marketing in business. It has evolved into an advantage for marketing departments in companies to find qualified leads to sell.
Social media marketing companies have been using LinkedIn as the lead generation source for a long time.
LinkedIn integrates social media interactions within a professional setting.
More than 30 million companies have corporate pages on LinkedIn and can use them to connect to the world network of tens of millions of users.
If you're not on LinkedIn to conduct business, you're not taking advantage of the many channels to increase sales for your business.
It's the perfect platform to manage professional connections and associations. It is the best platform for maintaining professional business relationships, which is why it is an absolute asset for companies considering growth hacking.
The best LinkedIn methods to market your business and help grow your company
So let's review the best strategies to utilize LinkedIn to expand your business.
These strategies cover both organic and paid ways to leverage LinkedIn to grow your B2B or B2C business.
1. Complete the "Full" LinkedIn profile
If you'd like to meet potential clients on LinkedIn first and most important step you should take is to create a profile on LinkedIn and then work on it.
LinkedIn users are 50% more likely to make purchases when they've contacted a company on LinkedIn.
According to a study by Forbes, less than 57% of businesses have their websites on the platform. The remaining are missing the chance to earn leads, talent, and revenues.
If you don't have a LinkedIn profile for your company and are not sure how to get one, it is recommended to follow this guideline to create a company page. But you must wait. A simple business page won't make any difference.
Profiles that are complete on LinkedIn get up to 2x the number of visitors than incomplete profiles.
It is important to make sure that your profile page is comprised of:
- Logo of the company
- Description of the Company
- Website URL
- Size of the company
- Type of business
- Location
- Industry
2. Be consistent in posting regularly.
Sharing content frequently to reach out to the audience and make leads convert to sales is vital. The most popular company pages on LinkedIn are constantly updated to ensure that users are continually updated with new information to share and learn with other people.
If you are beginning it, you should consider posting at least once weekly. It's not unusual for companies to post up to three times a day. It is important to post whenever you can share something worthwhile with other people. Regularly posting on LinkedIn indicates that your business is very engaged on LinkedIn.
LinkedIn's Company Page Analytics to view your most popular posts, the people you're most interested in, and the ideal time to post. You can also optimize your page's content based on the information that is provided to you.
A LinkedIn marketing company is proficient in content ideation, creation and distribution on the platform. Consider hiring one for faster growth and beat the competition.
3. Re-buffer your top content
If you're having trouble coming up with ideas, you can re-buffer or re-post the most famous content you have previously shared. Due to the complexity of algorithms, chances are very high that only a tiny proportion of your followers will have seen your posts on the feed.
It is possible to go to the analytics section to see your most popular posts on the dashboard for Buffer. Choose the report, then click Most Popular to identify your most popular posts. You can then share them with your friends.
4. Encourage employees to join your corporate page.
Your colleagues and employees are the most valuable resources to build your social circle on LinkedIn. According to LinkedIn data, businesses with an effective employee advocacy program are 58% more likely to recruit top talent and 20% more likely to keep employees.
Your most influential supporters include your staff. You can tap into their networks and increase the reach of your business by adding them to your followers. Please encourage them to post their job within your organization on their profile pages.
5. Share posts with rich media
If you're looking to stand out from the crowd, relying on text-only posts is not an option. LinkedIn data shows that posts with images have 98 percent higher engagement and more comments.
If you own already created a YouTube channel, you should look into linking your YouTube channel's video content to LinkedIn posts. YouTube videos play automatically on the feeds of news. They will have a higher share rate, which can also increase the number of views on your YouTube channels. There is enormous potential for companies who need to advertise their videos.
6. Make use of LinkedIn groups.
Participating in active groups on LinkedIn will help you expand your connections to other businesses and professionals from your area of expertise. Use the search function on the right side of your homepage to search for group discussions on the site. You can also start your group based on the subject or industry that interests you.
If you're a member of any organization, check if there is a members-only group on LinkedIn. It can be an excellent source for networking and business development.
For instance, the American Institute of CPAs has more than 6,900 members registered on LinkedIn, which allows you to participate in in-depth conversations with professionals.
7. Make sure you promote your content.
LinkedIn allows you to share your content with professional users via the sponsored content feature available. This tool allows you to promote your ebooks or articles and other digital content to members of LinkedIn directly.
The increased exposure of your content helps establish your business as an authority that can be trusted and respected. If you are looking to get the maximum benefit from content that your company sponsors, it is essential to:
Use targeting features such as job titles or abilities to showcase your work to the type of professionals you're hoping to connect with.
8. Make the most of LinkedIn ads.
LinkedIn members provide specific information on their abilities and personal interests on the LinkedIn network. It is a sign that LinkedIn has outstanding abilities to target people that can help you make strategic and precise decisions. The company provides a variety of options concerning advertising.
- Content sponsored by sponsors
- Text Ads
- Sponsored InMail
Summary
LinkedIn has the potential to assist your business in expanding by connecting to the right people, potential clients, and professional organizations.
If you use all these strategies, you will be able to expand your global reach and establish solid foundations on the platform.
Use these easy methods to increase your connections and reach the right audience on this well-known professional networking site.
To gain extra edge over competition and grow on LinkedIn, hire a social media marketing company with keen insights and market experiences.
Its members are spread across every continent, and it is used as a platform for different reasons like:Small businesses trust and utilize LinkedIn to hire employeesFreelancers use LinkedIn to find work on ProFinderPeople use LinkedIn to find new employment opportunities by submitting their job applicationsService providers are open for business on LinkedInLinkedIn is ranked as a №1 B2B lead generation platform, and from a marketing point of view, it can help engage with professionals and target them.FREE AND PREMIUM SERVICES: LINKEDINLinkedIn provides free service for businesses and individuals to maintain their profiles, connect with people, and access the SlideShare platform.
Based on your objectives, you can choose from these four options — Career, Business, Sales, and Hiring.Content Style: LinkedInWith LinkedIn, you can post multiple types of content.
Let’s discuss them.PostWhen making a post:You can type text with emojis in your main message body up to 1300 characters.In the end, you will find an “Add Hashtag” option to help people discover you using the relevant hashtags.You can also attach an image, video, or document.Below you will also find more options to create a post on a theme based on templates.2.
ArticlesTo write longer content, you can post an article up to 100,000 characters or less.
Add these terms in the About>Overview, to tell people about yourself and your offerings.Boost your search rankings by linking to your page.Sharing relevant content often can improve your audience engagement and helps your brand to appear higher in the search results.4.
They are highly engaging and interactive.LinkedIn AdsThis platform offers a wide range of marketing options to help you in promoting your business.Experimenting with AdsWith the help of LinkedIn Ad Manager, you can run an ad campaign all by yourself.
