The capacity to create an email list is one of the most valuable features of having an independent online store. It is your only most significant means for providing value to your consumers and cultivating active connections with them. You should keep in mind that you're establishing a connection with a profit motive. To maintain strong consumer engagement, businesses should utilize distinct email campaigns and triggers. Few campaigns are as follows:
1. Abandoned Cart Emails
Abandoned cart emails are sent to new and returning consumers who have signed in, placed goods to their basket, and then left your site. The abandoned cart emails are useful as they can recover 15% of income that would have otherwise been lost. In other cases, sending an abandoned cart email has helped raise online business income by 50% and recovered hundreds of thousands of dollars in sales. Any triggered ecommerce email with the greatest average conversion rate (2.63 percent) and click-to-conversion rate (21.78 percent) is a cart abandonment email.
Two options of abandoned cart email are as follows:
Email Abandoned Cart: This option encourages consumers to complete their transactions if they leave goods in their shopping cart. In this type, an email would be sent to consumers to remind them of the things they might have left behind. Here the mail would generally be sent within one day of the cart being abandoned.
Abandoned Cart Series: Here, a series of reminders are used to encourage clients to complete their purchase if they have left any product in their cart. This is nothing but a follow-up to the original abandoned cart email. The stores send follow-up emails 3-5 days following an abandoned basket, and usually, they, along with the mail, provide a discount code for the goods (s) in the cart.
2. Up-Sell and Cross-Sell Emails
Here the main motive is to get those customers who have purchased an item previously from your store to get them to buy more products, the emails sent with such an aim is called up-sell and cross-sell emails. Since the objective here is to sell them more goods, the reason behind this is that it will help improve your store's average order value or AOV. You may achieve this in a variety of ways, including:
Any Product Follow-Up: Here, all that needs to be done is that send an email to the buyer who has purchased an item from your site. This will be your follow-up message to the customer. These follow-up emails often feature related goods or products that are frequently purchased in conjunction with the item purchased by the consumer. You can understand its functioning akin to Amazon's "Frequently Bought Together" feature on their product pages.
These kinds of emails sent using bulk email services and they are usually sent when a consumer purchases an item from a specific sale.
Category Follow-up: In this type, one can purchase from a certain category and promote similar goods. For example, if someone purchased a product from a category called the "Gifts for Dad" collection, and you have an identical collection called "Gifts for Mom," then email them a follow-up and offer them their alternatives from that particular category.
Receipt Follow-Up: If you crave your mails to be opened, then inculcate purchase receipts as they have one of the highest open rates. There is a fair chance that over 70% of clients will read these emails. So, you might want to use your receipt to perform part of the effort for you. You may want to offer incentives and discounts for referring friends. Once your customer receives their merchandise, you can even request a review. Make sure that you give them an option to return and even exchange policy because most of the time, customers need it and improve your store's reputation.
3. Promotional Offer Emails
Promotional emails may be utilized in several ways for a wide range of consumers. Be it an insight to a new product line or any special holiday perks. But make sure it communicates directly to your intended audience. It is preferable to segment your clients into various categories, which are as follows:
High AOV Customers: To assist these consumers in finding and purchasing all of the goods they require at once, use special bundles, monthly subscription boxes, and product suggestions that correspond to the normal buying cycle of this particular group of customers.
Discount Clients: These are various customers who only purchase from your brand when an item is on sale. You can send them details on upcoming sales and other ways in which they can save money.
Customers with a High Face Value: A huge range of customers frequently buy at face value. Rather than price reductions, they are motivated by a product's freshness or exclusivity. Send these consumers first-look offers for new goods or ranges.
4. Customer Loyalty and Re-Engagement Emails
Emails related to consumer loyalty and re-engagement are primarily concerned with strengthening a relationship between your brand and the customer who hasn't shopped from you in a while. The following are an example of these emails:
Life Event Emails: You can collect information about your consumers and send them Birthday emails, for example, discounts during the month of a customer's birthday and providing them with a customized reason to purchase.
Win Back Emails: Use "We've missed you" headlines in emails to those customers who haven't shopped in a long time. It can either consist of a conversational message or a discount coupon to re-engage your client.
Replenishment Emails: If your business is about a product that has a limited term's use, then you should send an email around repurchase; it'll encourage re-orders.
In these ways, you can use emails on your ecommerce sites to strengthen the relationship with your customers and attract them to earn profits.
email marketing services in chennaiThe best content marketing company in Chennai, India has the aim to properly portray a business and let countless people take advantage of statistics about your running approaches.
DLK Technologies is a E-mail marketing company that lets you reach your customers via email without delay.
We provide our customers with direct electronic mail advertising services, from which the data concerning your companyFor any information about our email marketing services in chennaiVisit us: http://bestdigitalmarketingcompany.co.in/email-marketing-services-company-in-chennai.php Admission Office:Door No.
68 & 70, Ground Floor,No.
174, Raahat Plaza,Vadapalani, Chennai.Contact: 9751800789
Why Email Marketing is Important in 2019?
Today Some businesses have moved away from email because of its connotation with spam and the belief that people simply won’t engage with the content that you put in front of them.
However, well-executed email marketing offers some of the highest returns on ad spend.
Read about how email marketing is important in 2019 in this article.
Neat-Revenue is the right place to know about the Email Marketing Strategy that works best for your email marketing.
We provide you with the best strategies that can help you to grow your online business at a faster pace.
Know more about us through our website.
